I have convinced people at Red Bull to spend money on social media ads and also convinced Nike to run ads against the players instead of against the central brand. I was using the data’s reasoning by actually spending time analyzing the data, not printing charts, and not using more tools. I did almost all of this with no tools, except the most important …
Dennis Yu: How To Run Facebook Ads Effectively
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …
Tips for Successful TikTok Ads
What do you think if I say, “Every Facebook ads consultant out there is now suddenly a TikTok ads expert?” People usually watch for the flood of courses with the “secret” formula to massive viral success and $1 leads. ByteDance, the parent company of TikTok, reached out to me last year, asking for help in building a proper course on …
Digital Marketing: A Great Opportunity For All
I was giving an interview at the DigitalMarketer (a community of digital marketing experts). In my digital marketing journey of the last 30 years, I have learned much from my experience and collaboration with other experts. Here, I explain how digital marketing is like a recipe, and I want to share this recipe with others to create a million jobs. Social media …
Personal Branding: How Does High Authority SEO Help You?
Show notes Dennis Yu talks with Jason Barnard, the founder, and CEO of Kalicube SAS, a digital marketing agency specializing in Brand SERP (Search Engine Results Page). In this podcast, Dennis Yu talks about personal branding strategies and how high-authority SEO helps you in personal branding. He also shares how search engines evaluate the links to your website. He also …
Scaling Up: The Importance of Hiring the Right People for Your Business
One of the favorite rules I learned from mentors 30 years ago for hiring is from the CEO of American Airlines: “Maybe” means no. Never regret letting go of the wrong person. In week one, observe their behavior. If it’s not an easy yes, then you should move on. You have to trust your gut. The gut has all that …
Interview Questions You Should Ask For Hiring VAs
We have a different approach when we’re hiring VA-type people. People who answer for debate must read and dig through our website. They need to do a lot of research to answer these questions. Conduct two Interviews Do two interviews; the first should be a friendly interview. Then the second interview should be a little more invested. You can get …
Having Good People Is Key to Your Business!
You have to be willing to allow people to do things at 80% of what you were able to do. Your business has to be able to handle things, not running at a hundred percent, but your objectives should be correct, and you need to get good people. Good people are the key. It would be best if you had …
The Art of Business Efficiency: The Ultimate Checklist Guide for Streamlining Your Operations
I can’t even begin to think how many hours of time and stress it saves you from having checklists and keeping them updated for your business. The concept is that everyone with the same ingredients should be able to recreate any recipe people can follow to obtain results, just like a cook in a kitchen. So you can think of …
Build Your LIGHTHOUSE and See Its Magic
We have 42,000 people in the Facebook group, digital marketing with Dennis Yu. I post jobs here and hire a bunch of people. Recently, I got a new client, Zach Reese, a roofer in Atlanta, and for that, I hired three people, including a content person, a video person, and an ads person. And they get hired by looking at …
Do Not Give Your Money to Nathan Zeal of Zeal Media
I have been friends with Michael Houg for ten years. He is a mortgage broker. He signed up for Nathan Zeal of Zeal media’s marketing plan and spent $2,100, on top of it, $300 a month of ad spend for five months. So he’s out almost $4,000, but he received no results. So he texted me, and this is what …
Have Your LIGHTHOUSE Strategy in Place for Building Brand
The point of a LIGHTHOUSE is there’s someone that is the higher authority and is better known, has a bigger audience, and has more perceived expertise in a particular area because you’re co-creating content. It confers authority on you. So their audience respects you because they already respect the person that is a LIGHTHOUSE. A LIGHTHOUSE is where you can …