Dennis Yu, Author at BlitzMetrics

Does Winning Have a Social Media Effect for Sports Teams?

Sports fans are passionate. No matter what sport you talk about, no matter where you are, sports fans rabidly consume many forms of media. How can sports teams capitalize on an industry where the NFL alone makes $9 Billion? First, what motivates engagement? Are fans more passionate over a hard loss or a joyous win? Here is the win/loss record of …

Ever get a 83.3% CTR on Facebook ads?

Here is a page post engagement ad targeting an email custom audience for the recent L2E Conference. Within minutes, it reached 5 people and generated 5 clicks. So being relevant and timely is critical on Facebook. The frequency is 1.2, meaning that we had 6 impressions total. So someone in this audience saw the page post twice– perhaps clicking on …

FreshBooks + Quality Fans= An Accounting Explosion

FreshBooks is an accounting solution for SMBs. With other players in the market such as Intuit and Quicken, how does FreshBooks stand around the web? Taking a look at some other players: Across the industry, we see high strength with QuickBooks and PayPal, two products many people consider compliments to FreshBooks. Services such as Mint.com (aimed primarily at consumers), and …

Facebook doesn’t charge you based on how many ads you run

This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share You should run as many ads as you can feasibly manage, right? Most campaigns we see have only a couple ads, targeting giant audiences. Yes, you can go down to a single person, but that’s more …

Your big email list isn’t monetizing? Heather Dopson explains why.

Special thanks to Heather Dopson and Sarah Sal for their insights! A mutual friend accumulated a list of 50,000 email subscribers. But when he mailed them, he generated only $80 in revenue. Was his offer not good enough, had his list gone stale, or is email now dead?. Consider the following advice Heather Dopson from Infusionsoft offered: When was the …

Q&A with Facebook on Paper

Have you had a chance to play with Paper? Here is what Jason White from the Media Partnerships team at Facebook had to say. Jason: I work with properties like CNN, HuffingPost etc, and have been involved with Paper for a couple of months now. The Paper product has been in development for over a year. For those who have downloaded …

The End of Perfect Audience? Facebook’s Remarketing Pixel

This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What …

3 simple questions to supercharge your agency’s revenue pipeline in 2014

This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share 1) What is your agency truly about? What do you stand for? What’s your vision? What is it that motivates you? You must narrow to an area of expertise, which paradoxically is how you increase your …