If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered — missing the local service business website checklist essentials. My website was no exception, and I am an attorney by profession. The Law Firm Spotlight attorney website builder turns real proof, videos, and client stories into a …
XYZ Method and How It’s Powerful
Most small businesses or marketing agencies start out by saying “yes” to everything. This is not surprising because when you’re figuring out how to generate leads, the focus is often on getting money through the door as quickly as possible. And sure, in the short term, that might seem like the easiest way to gain traction. More customers mean more …
Zach Reece: Getting To Know the Man Behind Colony Roofers
Zach Reece is the Chief Operating Officer of Colony Roofers, a highly successful Atlanta-based roofing business serving residential and commercial clients — a local service spotlight success story. Zach’s mission as an entrepreneur is two-fold. He dedicates his time both to running a highly successful roofing business and to providing financial advice and guidance to business owners and entrepreneurs. As …
How Does TikTok Fit in with Running An Agency
Let’s start with the example of Steven Hena. He and his brother, during school days, decided to open a TikTok account and make some funny videos, recording some pranks. Two such videos went viral. One was a prank he did on his brother that got 7.5 million views, and the other got 7.1 million. However, once he started posting more …
The First Component of TikTok Videos – The Opening Hook
In TikTok, we all know that the emphasis is on video posts. The opening hook is the most important part of a 15-second to one-minute video. And we’ve interviewed a ton of Tik Tokers and looked at the ones that didn’t work. So every time, it’s the hook that matters the most. So what is it that you can do …
Local Business Dentist Schema: 10 Step Guide
In today’s online world, it is important to include as much information as possible on your practice’s website to ensure your business can be easily found by potential patients through proper SEO. One way to do this is to include local business dentist schema on your website. Schema is a type of structured data that helps search engines understand the …
Josh Nelson and the 7 Figure Agency have changed my life in more ways than I can count.
For over 15 years, I ran a web design and internet marketing company as a hobby, getting paid a little bit here and there, working on website design and local SEO. At no point did I ever generate more than $5,000 in any given month from my efforts. Then one day in 2020, I saw a video by Josh Nelson …
11 Pro Tips for Personal Brand Building
Are you just starting out your business or already in the business and are getting caught between how you can grow your personal brand? When you’re a founder and you don’t have a name, you don’t have a reputation, you don’t have a lot of money. It’s hard to get known. You have a chicken and egg. In this session, …
Creating Winning Documents that Drive Conversions
If you can’t hand someone a document and walk away, you don’t have a business — you have a job. 🎥 Watch the Full Office Hours Session This article is based on a live Office Hours training. Watch the full session below to see screenshares of every document, template, and checklist in action. I see this with contractors, agency owners, …
The Squash Blossom Necklace – Its Appeal and History
Western Trading Post, which holds the world record for selling the highest-priced Squash Blossom Necklace at an Auction, discusses the history and the unique appeal of this necklace. The Navajo Tribe Across the Southwest, the squash blossom necklace is recognized as one of the most significant pieces in any handmade Native American jewelry collection. In addition, it is often recognized …
5 Key Areas to improve the efficiency of a law firm
PILMMA, during an interview with Micki Love, the President and Chief Brand Strategist of cj Advertising, discussed what should be the top five things a law firm should be paying attention to in order to improve its efficiency. Those are: 1. The conversion percentage Most firms don’t get everything they want. Even the most highly efficient firms are not getting …
PILMMA suggests a simple strategy to get more clients – Just Listen
PILMMA, during an interview with Christine Miles, Founder, and CEO of EQuipt, a training and consulting company, came up with a simple but oft-ignored strategy to get and retain clients. That is to simply listen. We commit a lot of mistakes and upset clients or potential clients by not listening to what’s being said. Unfortunately, starting with our early childhood …