What do you think if I say, “Every Facebook ads consultant out there is now suddenly a TikTok ads expert?” People usually watch for the flood of courses with the “secret” formula to massive viral success and $1 leads. ByteDance, the parent company of TikTok, reached out to me last year, asking for help in building a proper course on …
Digital Marketing: A Great Opportunity For All
Here, I explain how digital marketing is like a recipe, and I want to share this recipe with others to create a million jobs. Social media has changed marketing dynamics, and newcomers have many opportunities. It can be summarized as, “It is still wide open. It is still brand new.” My Mission We take recipes from other business leaders on …
Personal Branding: How Does High Authority SEO Help You?
Show notes In this podcast, Dennis Yu talks about personal branding strategies and how high-authority SEO helps you in personal branding. He also shares how search engines evaluate the links to your website. He also shares how he is helping young adults to excel in the area of digital marketing. Timestamps 00:20 Introducing Dennis Yu 01:01 How do I rebuild …
Scaling Up: The Importance of Hiring the Right People for Your Business
One of the favorite rules I learned from mentors 30 years ago for hiring is from the CEO of American Airlines: “Maybe” means no. Never regret letting go of the wrong person. In week one, observe their behavior. If it’s not an easy yes, then you should move on. You have to trust your gut. The gut has all that …
Interview Questions You Should Ask For Hiring VAs
People who answer for debate must read and dig through our website. They need to do a lot of research to answer these questions. Conduct two Interviews Do two interviews; the first should be a friendly interview. Then the second interview should be a little more invested. You can get away with maybe asking a little bit more aggressive questions. …
Having Good People Is Key to Your Business!
Your business has to be able to handle things, not running at a hundred percent, but your objectives should be correct, and you need to get good people. Good people are the key. It would be best if you had the right people, maybe with no experience, maybe people with minimum wage. Experience isn’t the number one thing. People with …
The Art of Business Efficiency: The Ultimate Checklist Guide for Streamlining Your Operations
The concept is that everyone with the same ingredients should be able to recreate any recipe people can follow to obtain results, just like a cook in a kitchen. So you can think of me as the Gordon Ramsay of digital marketing, and we have assembled all the checklists. And if you think about all the things you could do, …
7 Things I Wish I Did Earlier When Scaling My LinkedIn Account
I had a great time golfing with Elliot Drake – A mad LinkedIn genius. He grew his company (Kennected) to 8 figures in less than three years! He sure knows how to scale on LinkedIn. Here are seven things I wish I had done earlier — This has already made us six figures this year; Show how you and your …
Scale Your Agency with the Content Factory and LIGHTHOUSE Strategy
We have over 42,000 people in the Digital Marketing with Dennis Yu Facebook group, where I regularly post jobs and hire talent. Recently, I got a new client, Zach Reese, a roofer in Atlanta. For him, I hired three people: a content person, a video person, and an ads person. These hires came directly from the Facebook group. They saw …
Do Not Give Your Money to Nathan Zeal of Zeal Media
I have been friends with Michael Houg for ten years. He is a mortgage broker. He signed up for Nathan Zeal of Zeal media’s marketing plan and spent $2,100, on top of it, $300 a month of ad spend for five months. So he’s out almost $4,000, but he received no results. So he texted me, and this is what …
Have Your LIGHTHOUSE Strategy in Place to Build Unstoppable Brand Authority
Their audience respects you because they already respect the person who is the LIGHTHOUSE. A LIGHTHOUSE lets you teach by quoting someone with higher authority and showcasing what they’ve done. It’s not because of testimonials; it’s about meaningful collaboration and creating real value together. Here’s Some Advice for You If you’re talking to clients, professionals, or experts in any area, …
Good Tiktoks Generate Authority and Leads
Raw food sometimes is better than cooked food. The key to TikTok and social media in building authority is; to show people what you are doing. You should not just be talking about the program to get attention. You need to have a call to action at the end and a good hook. You can upload any TikTok from the …