This is about the time, when we met on Duda’s platform to discuss how to drive leads for agencies using SEO. There was Dan Ulin, Liana Ling, Dennis Yu, Will Troup and they were hosted by Ulrika Viberg. Dennis began by saying, “If you’re going to teach something, you better have demonstrated world-class skills, right? That’s the ethos we live …
Google Confirmed It: Facebook Engagement Affects SEO
Many of the statements made by search engines are inaccurate, and I can attest to this as a former search engine engineer. When Facebook advertising came out, I started running ads and speaking about this whole thing. This helped me rank number two in the Facebook advertising search. The number one result was Facebook itself. So I was ranking number …
Optimizing Ads For Better Leads: Are You Leaving Money on The Table?
Dennis pointed out a common issue in industries like healthcare, where the sales cycle can drag on for 12 to 18 months due to intricate approval processes. In such cases, waiting for a lead to mature before optimizing campaigns is just not practical. The key, according to Dennis, lies in what he calls “digital plumbing.” So, what’s digital plumbing? It’s …
The Truth About SEO Agencies: Are You Being Deceived?
In the digital age, businesses often pay hefty fees to SEO Agencies to ensure visibility online. These agencies claim expertise in Search Engine Optimization, a primary strategy designed to draw attention and drive traffic. But with an abundance of SEO Agencies offering their services, how can one discern genuine effort from empty promises? Are you truly getting the value and …
Leveraging the “Boost Post” Feature: Supercharge Your Content with the Dollar a Day Strategy
Have you ever seen that blue button at the bottom of my Facebook posts? It’s a “boost post”, which you can have, too, by simply making your profile a professional profile. There is no downside to doing this. It’s not like converting a profile to a page or the classic method of having a personal profile and a public figure …
The Importance of Good Communication on Fiverr
The importance of communication is probably the most important aspect of this discussion. And if you’re reading this, then I’m glad you are here because this is how you’re going to generate more jobs, get more gigs, and make more money. This is more important than your ability to be a graphic designer, edit video, build websites, or do logos—all …
The Power of Authenticity and Digital Marketing
I was invited to the “Grow Your Law Firm” podcast hosted by Ken Hardison, where we discussed several topics related to building a successful law firm. They included the benefits of using algorithms, the importance of humanizing your business, the significance of being authentic in your content, showing gratitude, the “Dollar A Day” testing strategy, and a guide on how …
Authority Hacking: Secrets for a Successful Startup
I do believe that a lot of people are just in takeoff mode right now. I’ve been hearing it all my life. We are in takeoff mode but in a very different way now because most of us live on the internet with just our phones. It has given us a sense of true democracy and power. Now is the …
5 Ways to Turn Boring Attorney Websites into Entertaining Ones
If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered — missing the local service business website checklist essentials. My website was no exception, and I am an attorney by profession. The Law Firm Spotlight attorney website builder turns real proof, videos, and client stories into a …
Running Video Ads? Here’s One Thing You Might Be Doing Wrong
As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA). …
Authority is What Drives the Algorithm
We’re going to talk about authority versus fakery, and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers, and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms. I see this as a continuum that will increasingly …
Expand Your Perceived Authority
I can see how people are deeply connected with Facebook as of this moment, most especially when it comes to perceived authority. When people notice your perceived authority, they instantly believe you without any doubts. They will automatically think that you are good. In my case, people think that I’m great because they see me on TV, that I must …