This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Over the last few years, the US has shifted heavily towards Apple’s iOS and Google’s Android models, leaving BlackBerry struggling. However, BlackBerry has been able to become a highly popular device in Latin American and some …
How Will Facebook Graph Search Change Sponsored Results?
With Facebook’s announcement of Graph Search, marketers anxiously awaited to see how they could take advantage of the new real estate. Look at all that space! Last fall, “Sponsored Results” started appearing in the search bar. Even though there isn’t much traffic, these ad units are surprisingly powerful. We’ve seen CTR in the 5-10% range, and CPCs of $0.05 – …
What is a Social Media Professor?
With social media becoming the main channel of interaction, establishments such as the University of Louisville now offer courses in it. Also jumping on this trend, University of Florida offers a Masters in Social Media. Hofstra University has worked with us to create a social media curriculum, using our ContentFactory University partnership program where we assist teaching social media and analytics …
10 bad ass MoFu’s
Most branding and reach is targeting the top of the funnel– TOFU. And the PPC experts focus on the conversions at the bottom of the funnel. But connecting brand power to conversion requires a strong Middle of Funnel– MOFU. B2B is the hardest area to drive meaningful engagement on Facebook– often a mix of silly cat photos and heavy whitepaper …
Thoughts on Facebook’s new promotional guidelines
On August 27th, Facebook changed their contest rules. You no longer have to administer a contest solely through an app. Fans can like you as a condition of entry and you can both mention and notify users of who has won. But we don’t expect a rash of “like” contests, nor does this open up a major opportunity for you to …
LinkedIn Newsfeed Ads vs Facebook Newsfeed Ads
On August 7th, LinkedIn released Sponsored Updates, allowing us to hit the newsfeed. THE MAIN POINT You’ll end up paying $6-10 a click, even if you have a killer CTR, since the average CPMs are north of $200. But if you have a high-end B2B target, it could be worth it. Facebook still has more volume by job title and …
The cheapest and most ridiculous way to get people’s attention
I like to input text into sign generators. Then post these on Facebook to get the attention of friends and clients. Put your message on a church sign, “For Dummies” book cover, stadium megatron, supermarket register, pawn shop, post-it note, or even construction signal. Be memorable. Be humorous. Especially if you’re too cheap to buy a real card or thoughtful …
Two ads, one pageview
The benefit of having multiple campaigns is that you can take more than one of the 7 RHS (Right-Hand Side) ads. In Google, you can serve your ad in only one of the 10 spots. One ad per domain. But apparently Facebook doesn’t enforce this rule. In outdoor advertising (such as on subway trains), a company will buy all the …
Don’t ask Chuck Norris to fill out a web form, since he’ll never submit
And likewise, here’s a doozy from the folks at Marketing Profs today. 17 required fields! Why have a razor with three blades when you can have five, PLUS an aloe strip? The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to getting married in the …
Why you shouldn’t buy our software
First off, it’s just awful. But the other reason is that you might not have enough data to have anything meaningful to look at. We’re known for doing beautiful real-time visualizations (that’s a live link to 1% of everything happening on twitter. But for most companies, if we monitor your mentions real-time, you’ll be waiting a long time between tweets. We’re also known …
Sponsoring, boosting, and promoting Facebook posts
So I promoted this post to see the impact. I got twice as many views. Of course, as a user (not a page’s promoted post or the boost post), I don’t know how many impressions I got. But anecdotally, I got 20-30% more interactions than I’d get through organic alone. Thus, the paid boost likely reached folks who were slightly less likely to …
Creative Ways We Use Custom Audiences at Content Factory
Custom audiences are one of the many Facebook marketing tools we use to do thoughtful analysis that makes a real impact. The purpose of a custom audience is to target your entire list or specific segments of your list exclusively but the application of custom audiences goes far beyond that. To create a custom audience, prepare your list (or segment) …