If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
How to create, edit, share, and boost a WHY video
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your …
What do you do when a client won’t respond to email and won’t use your project management system?
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Some of them prefer to use Facebook messenger and text, which leads to side conversations. And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this …
Video Trends and Insights for 2019
What are the biggest trends in video for 2019? Vertical video— in 15 second and 60 second formats, designed for sound off in Facebook and Instagram stories. Video for DTC (direct-to-consumer) companies that sell via highly produced entertaining and funny stories– like the Harmon Brothers and Chamber Media produce. Video replacing email for real estate agents, mortgage brokers, and other …
Age Doesn’t Matter: Why Age Restrictions on Your Facebook Page Won’t Hurt Your SEO
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share In an effort to keep young people safe, Facebook now requires you to add an age restriction to your page if you are displaying content related to subscription services, student loan services, or dating apps. In …
Why Most Small Businesses Fail on Facebook
Most small business owners are terrified to press the red button. Not because it’s going to initiate some catastrophic event or set off the emergency alarm, but because they are paralyzed by the camera. Small business owners that can’t make videos are like sprinters trying to win a race with shackles around their ankles Facebook is a film to play …
Why You Are Calculating Your Conversion Incorrectly
Conversion is often thought about too simply. We go from an impression, to a click, and then a conversion. But what if that click doesn’t lead to a conversion? People are not inclined to buy after one interaction with your ad. Finding out what is going on in between the impression and conversion is not easy. Your audience could click …
OUCH: Be Careful When You Edit Audiences or This Will Happen!
by Elliot Drake I made a mistake…The good news is that you can benefit from my mistake by not doing what I did.We have hundreds of saved audiences that we use for boosting posts at Content Factory. This saves us a ton of time when we run promotions since we can select our audiences from a list, but you must …
The Art of Mentoring at Scale: Creating an Environment of Growth
Preach What You Have Practiced But do you really? No, not until you spend time driving and getting a feel for the car and the rules of the road. That’s where your parents (mentor) come in, sitting shotgun and giving clear directions while gripping the grab handle for dear life. Mentoring is becoming a lost art because people don’t properly …
How to Tie Your KILLER Content with a KILLER Strategy
They spend long, tedious hours researching, planning, and writing their seasonal content that is quickly outdated and that they will have to redo the following year. At Content Factory, we ditched the content calendar years ago and now create content based on what is valuable and relevant to our audience. We then sequence our content into different customer journeys so that …
Dennis Yu’s Advice for Digital Marketing Rookies
I am new to the digital marketing scene and know there are many hurdles to grasping the concepts, strategies, and tactics involved. Dennis Yu is the Co-Founder and CTO of Content Factory and a leading expert in digital marketing. He was welcome enough to share with us his thoughts on changes in the fickle digital landscape. This article is part …
How to Become World-Class at Digital Marketing in 2 Years
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share by KENNY HOANG To master a skill and become world-class, we all know it takes 10,000 hours, a rule popularized by Malcolm Gladwell. That gets a little bit old though doesn’t it? Is there a way to …