With SEO, we don’t just tick boxes – we bring results.

There’s never a bad time to get started with SEO. SEO is an immensely powerful and important part of our content strategy, and it intertwines with cross-posting. The better we know SEO, the better we can optimize our cross-posts – since we understand exactly what the search engine is looking for. We use tools like SEMRush and Ahrefs to streamline …

How to Show Your Team That You Care

When a team member asks for something, you deliver! From his daily status report this morning: It’s cold and gloomy here today in Greenville, South Carolina (view from my hotel): I saw this and went to Amazon Prime, finding same-day delivery for free on this item: And I get a free gift note, so why not? I also choose the gift …

How To Instantly Boost Your SEO Health

I boosted the Ahrefs SEO health score on maui.thespecific.com from an 80% (Jan 26) to an 98% (Feb 2). Here’s the best part: it only took me 20 minutes, and it doesn’t require any special skills or SEO knowledge. To quickly improve the site health score, I added meta descriptions to each post, added alt text to images, adjusted <h1> …

Be The Change You Want To See In The World.

The following is a guest post by Shawn Dill and Josh Nelson, adapted from the Seven Figure Agency Podcast. One of the things that we live by is that you cannot give what you don’t have.  To be the change you want to see in the world, you need to have something yourself first. There’s no amount of poverty that …

Why All Online Marketing Starts With Your Reputation

The following is a guest post by Daniel Gouw, Senior Strategist at EdnaDigitalMarketing. You may be at the point where you know your practice needs to be online. You’ve heard of all the ways to bring in new patients – Facebook Ads, Google Ads, Search Engine Optimization (SEO), Instagram Ads, TikTok…the list goes on and on. But which is the …

URL debugging on Facebook, LinkedIn, and Twitter– so images in your social posts show up right

You don’t want your social shares looking like this: Your featured images should be 1600×840 to fit in the Open Graph and social posts, like this one from this migraine doctor. Fortunately, the social networks have validator URLs we can test before making posts. Here’s Facebook URL validator, which will give you additional warnings on errors to fix. And here is Twitter’s card …

This is exactly how I tune campaigns for profit.

This is if you are here to make a profit with your own money or someone else’s money. This is not if you’re an employee. This is not if you are working based on a budget or being paid by the hour. Our goal here is to maximize profit using Facebook. Here’s how we’re going to break it down: CPM …

Kris Ruby’s Clubhouse Advice for Entrepreneurs

The following is a guest post by Kris Ruby, CEO of Ruby Media Group ®, a NY Public Relations, Personal Branding, Content Marketing, and Social Media Marketing Agency. Craving a Clubhouse App Invite? Keep reading…   Clubhouse is the new audio-only social media app that has sparked quite the debate in recent weeks. Parts of Clubhouse are amazing. Other parts? Not so …