All Source Supply Inc. is a concrete supply company on a mission to provide coatings and sealants, primarily to concrete coating companies. They’re run by Kathy Ertmer and Roy Magnuson in Oshkosh, WI. Unlike the concrete coating companies they provide materials for, who usually service local service areas, All Source provides their materials to businesses all around the country. This …
Optimizing EcomBalance: A Detailed SEO Strategy Breakdown
EcomBalance, owned by Nathan Hirsch, offers monthly bookkeeping services for growing e-commerce businesses selling on Amazon, Shopify, Walmart, eBay, and many more. They rank on 6729 keywords. They have a lot of accounting and bookkeeping keywords. I always look at the brand search volume as a sign of whether they’re really getting traction because many of these terms have low …
How Twins Garage Door Repair Can Improve Their SEO
Twins Garage Door Repair offers garage door repair services in Wisconsin and Kentucky. Let’s analyze how their SEO can be improved. The bad news is that Twins Garage Door Repair isn’t ranking for many of the local search terms they could be targeting. They have two Google My Business (GMB) listings, one in Wisconsin and another in Kentucky. When we …
Insights from the E-commerce Marketing Summit: Embracing Data and Humanity in Digital Marketing
Today, we have an exceptional lineup of speakers: Rashad Tobaccowala, author of “Restoring the Soul of Business: Staying Human in the Age of Data,” and Dennis Yu, CTO of Are You Googleable Dale Berand kicked off the summit by discussing the importance of search volume and technical SEO. He emphasized that while data from SEO tools is valuable, it’s crucial …
The LIGHTHOUSE Effect: Building a Personal Brand for Lead Generation
In his podcast, High Level Spotlight Sessions, Chase Bucker and I discussed the LIGHTHOUSE effect on branding and scaling opportunities by hiring VAs. The Power of Personal Branding in Lead Generation for Agencies We’re always so focused on serving clients that we forget to build our own personal brand. The old saying, “the cobbler’s son has no shoes,” couldn’t be …
How Kaylib Jones Became Successful by Choosing a Niche
I see many young adults starting agencies and they think success is cold calling or posing on the internet. However, real success comes from consistently delivering results. How Kaylib Got Going Before Kaylib started his agency, he worked at three different agencies which gave him a lot of experience and perspective on how he was going to operate it. When …
Local Business Marketing Made Easy: The Dollar a Day Strategy
In a recent session with Marko S. Sipilä, the founder of CoatingLaunch, we discussed how you can use the Dollar a Day strategy as a powerful tool for your home service business. You can generate leads, address customer service issues, secure partnerships, or achieve any other goal using the Dollar a Day strategy on any social media platform, including Google. …
How Melvin Soh and I Use AI to Win: Lessons on Authenticity, Strategy, and What Most People Get Wrong
When I first met Melvin Soh in Singapore years ago, we shared dinner with my friend Elliot Drake, had deep conversations about legacy, and even sang karaoke together. That kind of connection tells you more than a LinkedIn profile ever could. Melvin and I sat down to talk about something dominating the headlines: AI. The difference is, we’re not trying …
How to Set up a Google Business Profile For Your Business
Setting up your Google Business Profile (originally GMB) is the first step to growing your local business’ presence online. That’s because it allows your business to pop up whenever a potential customer types in keywords related to your business. Setting up your GMB (Google Business profile) allows you to grow reviews and presence in your service area, and results in …
How to Verify and Edit Your Google Business Profile
Verifying your Google Business Profile (GBP) is crucial for visibility and customer trust. This guide covers the verification process, methods, and the importance of verification. For more techniques and troubleshooting tips, join our GBP course. Why Verifying And Claiming Your Business Is Important Verifying your business on Google enhances visibility, increasing your chances of appearing in local search results and …
How to Manage Google Business Profiles for Multi-Location Businesses
Managing Google Business Profiles (GBP) for multiple locations can be complex, but it’s essential for ensuring each location is visible and easily found by customers. This guide provides specific strategies, best practices, and case studies to help you manage your GBP effectively. For specialized training on managing multiple profiles, check out our GBP course. Why Each Location Needs Its Own …
How to Get Ideal Clients Through the LIGHTHOUSE Strategy
Anton Shulke and I go way back. We’ve spent countless hours together, our journey started years ago, collaborating on webinars for SEMrush, where we covered everything from SEO tactics to Facebook ad strategies. Those sessions were more than just online seminars; they were the beginnings of a professional camaraderie that has grown stronger with time. Fast forward to today, and …