Many people sell SEO services, but I believe if someone is truly good at something, they should have a proven SOP and make it public and free. At Yahoo, we built a lot before Google became Google, and many of the people I trained went on to work there. With my experience in search engines, why not learn from someone …
How Team Members Should Communicate on Basecamp and Email
Communication is the difference between success and failure as a team. When team members or VAs don’t know how to communicate, this wastes hours of our time we could use on higher leverage tasks and fixing issues. One of the most important parts of managing your communication is your response to work assigned to you. This is a major bottleneck …
What Your Plumbing Competitors Know About Local SEO—And Hope You Never Learn
Are you a plumber looking to get your local SEO on track? In a recent episode of the Coach Yu Show, we’ve got insights and great ideas from Darren Shaw that will help you get it right. Darren Shaw, a leading figure in local SEO and the founder of Whitespark, reveals the strategies that SEO companies prefer you never discover. …
Why We Avoid the Term “Digital Marketing Expert”
We’ve spent over $162 Million on Google Ads for our clients since 2002, generating anywhere from a 3x – 20x ROAS. On Facebook and other ads platforms in the last 20 years, we’ve spent well over $1 Billion. Before founding BlitzMetrics, I used to run Analytics at Yahoo!, where my job was to protect the search engines from malicious actors. …
The Key To LinkedIn’s Algorithm – How To Get More Engagement For Your Posts
Anyone who’s anyone in business is on LinkedIn. Whether you want more connections, likes, and recognition, or just want more clients and customers – you want to be growing your profile on LinkedIn. As someone who helped lead Yahoo!’s analytics, I found myself in a unique position to talk about LinkedIn’s algorithm as a former search engine engineer. I recently …
Quick Audit for Brandt Heating and Air Conditioning: Simple Steps to Improve SEO and Online Visibility
Brandt Heating and Air Conditioning, a company in the HVAC industry serving Iowa City, is dedicated to providing the best service and products possible. Recently, we conducted an audit of its website to identify the obstacles preventing its online growth. The findings revealed a classic case of a website with potential that is not fully delivering. Upon initial review, we …
How We Almost Got Scammed for $19,000: A Warning to All Businesses
This morning, our company narrowly avoided falling victim to a scam that nearly cost us $19,000. Despite the precautions we have in place, scammers are finding new ways to deceive even the most vigilant businesses. The scam started with an email that appeared to be from me, instructing our accounting team to pay an overdue invoice from Oracle. The email …
How Brady Sticker Helped Mike Signorelli Bring More Visitors to V1 Church on Sundays
Pastor Mike Signorelli of V1 Church struggled to get people into their church. Despite having a combined online following of 2 million, there were huge gaps in how the church connected with its audience, especially in New York City. Mike noticed a major issue—awareness. Many people didn’t realize that V1 Church had physical campuses, let alone that they were based …
How Forgeline Can Dominate SEO & Speed Up Site Performance – A Full Breakdown
Forgeline Motorsports is known for crafting some of the world’s top custom lightweight forged aluminum wheels, and it is trusted by automotive enthusiasts and racing professionals alike. When David Schardt, President of Forgeline Motorsports, reached out to me for an SEO audit, his challenge was clear: How can we ensure that when people search for high-performance racing wheels, Forgeline is …
How to Qualify for a Content VA Position: A Step-by-Step Guide
Welcome – we’re glad you’re here and want to get you a great job in an exciting role in digital marketing with growth opportunities. At BlitzMetrics, we value competence, reliability, and a commitment to delivering exceptional work. If you’re looking for a rewarding career where you can develop top-tier digital marketing skills and earn competitive pay, this is your chance. …
SEO Audit for Star Heating & Cooling: How to Improve Your HVAC Business’s Online Presence for Better Results
Sarah Wallace is the owner of Star Heating & Cooling, an HVAC (Heating, Ventilation, and Air Conditioning) business in Indiana. Like many small business owners, Sarah sought marketing advice in an online group. She received a flood of responses from marketers, all eager to sell her their services. It can be overwhelming, and it’s hard to know who genuinely wants …
Why Your Digital Marketing Agency Needs SOPs to Scale
Running a digital marketing agency is hard. The success of your agency is measured not just by the clients it acquires, but by the clients it retains and the efficiency with which it delivers services. As the industry becomes more competitive, agencies must focus less on outreach and more on delivering consistent value, building trust with clients, and ensuring that …