Here are a few taglines. See if you can identify which companies they’re from (click for answer).
Twitter Ads have a secret feature – Do you know about it?
You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. All of your positive mentions and implied endorsements from others on Twitter can be retargeted to relevant audiences on Twitter. Think about the opportunities this allows- the ability to amplify what others …
How much should I charge for social media consulting?
If you’re a freelancer, charging by the hour for social media consulting is a good way to start. Time is an approximate measure of value and reduces risk to you on scope creep. Clients understand billable hours, as do project management systems. Yet tracking time can be painful and time spent is not an approximation of value. A few quick …
Optimize Your Projects in 3 Easy Steps
Our process of MAA (metrics, analysis, action) allows you to optimize campaigns in just 15 minutes per day. Keep practicing MAA and the performance of your Facebook, Google, Twitter, etc. campaigns will continually improve. MAA is part of our 9 Triangles framework, which we believe is applicable to every business environment. There is a great article from Dennis Yu going over this concept in detail here, if …
Ridding Excuses Through Open Communication
Are you fed up with excuses that people use to cover for a lack in communication? So are we. This article explains it all.
Wanna be an annoying, sleazy marketer? HERE’S HOW!
by Joe Merkel This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share First off, let me start by saying this is just my own opinion. Despite that, however, I think most people will agree with me here. On the other hand, if you practice any of …
Your landing page might be broken — here’s how to fix it
Most landing pages fail because they focus on features instead of benefits. Your audience doesn’t care about what your product is—they care about what it does for them. If your landing page talks about “anti-rust guitar strings,” but not how they protect the fretboard or improve sound, you’ve missed the point. In this post, we break down why leading with emotional benefits—not technical features—is the key to higher conversions. Learn how to craft landing pages that make people say, “I need this.”
How to create your LinkedIn Professional Journey in just 3 clicks
LinkedIn bought SlideShare in 2012 for $119 million. So if you want your LinkedIn profile to shine, you need to invest 5 minutes right now to set up your Professional Journey. It’s a free tool made by LinkedIn and will take you less than 60 seconds to complete. And it generates 4 sections (recommendations, education, experience, skills). Each of these …
Now You Can Create Ads Where 75% Of Users See Them, On phones!
Did you know that 75% of Facebook traffic occurs from mobile devices around the world? So wouldn’t you think that mobile ad managing is the same way? Probably not yet because Facebook just launched its Ads Manager app a few months ago – while the Facebook mobile app itself has been around for years. I’ll show you how to navigate …
10 Tips to Online Marketing Success
Confused about how to gain truly loyal customers through online marketing? You don’t want to feel like you’re underwater and alone. Many of us have already been there and we want proven results. So to help you stay afloat and increase your online presence and competitiveness. Here are 10 Tips To Online Marketing for you to implement today. 1. Personal …
You ready for Instagram Ads?
Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …
The Hidden, but Most Obvious Reason Your Campaigns Are Failing
The creatives will say it’s for poor content, weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental than that. I’m going to let you in on the “secret” that I use to get …