Our process of MAA (metrics, analysis, action) allows you to optimize campaigns in just 15 minutes per day. Keep practicing MAA and the performance of your Facebook, Google, Twitter, etc. campaigns will continually improve.
MAA is part of our 9 Triangles framework, which we believe is applicable to every business environment.
There is a great article from Dennis Yu going over this concept in detail here, if you want more information.
MAA is channel-independent, and we believe that everyone, especially those in online marketing, can benefit tremendously from using it.
We use this tactic with clients both in reports, as well as in simple email updates to keep everyone in the loop (most importantly the client).
We start by picking the most important metrics (usually those that are especially good or bad; e.g. a high CTR, a low CPA, etc.). Then, we form a theory about why these numbers are the way they are; we analyze them. This can just be a few sentences.
Maybe the most important step is the final one: action. I usually write “Next steps” and then a list of bullet points showing what I am going to do or asking the client to provide information.
This simple and fast communication style with frequent light touches helps us be efficient, effective, and keep everyone in the loop.
Here is an example of what MAA could look like in an email (analysis and action is gone over in the last paragraph):
What other techniques have you used to boost your project efficiency?
About the Author