Our process of MAA (metrics, analysis, action) allows you to optimize campaigns in just 15 minutes per day. Keep practicing MAA and the performance of your Facebook, Google, Twitter, etc. campaigns will continually improve.
MAA is part of our 9 Triangles framework, which we believe is applicable to every business environment.
There is a great article from Dennis Yu going over this concept in detail here, if you want more information.
MAA is channel-independent, and we believe that everyone, especially those in online marketing, can benefit tremendously from using it.
We use this tactic with clients both in reports, as well as in simple email updates to keep everyone in the loop (most importantly the client).
We start by picking the most important metrics (usually those that are especially good or bad; e.g. a high CTR, a low CPA, etc.). Then, we form a theory about why these numbers are the way they are; we analyze them. This can just be a few sentences.
Maybe the most important step is the final one: action. I usually write “Next steps” and then a list of bullet points showing what I am going to do or asking the client to provide information.
This simple and fast communication style with frequent light touches helps us be efficient, effective, and keep everyone in the loop.
Here is an example of what MAA could look like in an email (analysis and action is gone over in the last paragraph):
What other techniques have you used to boost your project efficiency?
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.