This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What …
3 simple questions to supercharge your agency’s revenue pipeline in 2014
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share 1) What is your agency truly about? What do you stand for? What’s your vision? What is it that motivates you? You must narrow to an area of expertise, which paradoxically is how you increase your …
Exactly what happens when Mari Smith mentions you…
Industry folks call this the “Mari bump”. When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic. Even a Mari sneeze can do wonders. She mentioned one of my articles in her weekly Social Scoop newsletter. And it drove 434 visits the next 48 hours. It’s high quality– the average visitor stayed …
How to promote a band for the cost of two 12 packs.
by JOSHUA HAMBY I try to help my friend’s bands as much as possible here in Greenville, South Carolina. One of these bands is A Momen0t Electric (AME). They only started really focusing on their social presence in late December during their album release show. After a few days, their singer Justin had asked what Facebook ads they should run. I suggested …
Is Facebook Collapsing Under Its Own Weight?
That’s what this opinion piece for Entrepreneur Magazine argues. The writer claims that because the amount of sharing is doubling every year, there is now so much information out there that people can’t cope. And Facebook’s algorithms cannot adjust. Every time someone logs into Facebook, there are an average of 1,500 pieces of content that they “could” see, were Facebook to reveal …
Are you hiding behind a spreadsheet to cover up lack of results (MAA)?
We let go of a contractor last week who made reports instead of delivering measurable results. He delivered an impressive number of reports and lists of reports, but couldn’t show business impact– revenue or leads. Agencies and corporate marketers are most guilty of this behavior. They have a functional requirement to produce a document each week, dutifully delivered to the …
Credit unions banned from advertising on Twitter
Did you know? I can understand banning get rich quick schemes and loan sharks, but the local credit union? Notice that Twitter is banning the small business financial institutions, so the major banks can still advertise. Well, at least they can organically post pictures of their print ads: Meredith Olmstead from Social Stairway manages social for credit unions, and explained …
Determine the right audience size by using friend-of-fan targeting
We previously talked about using exclusion targeting to refine your campaigns, now let’s delve into how to find the right size for your audience. This technique is not exactly a negative filter, but one of my favorite tactics when choosing audiences is to use friend of fan targeting. Let’s say that this audience of 68,000 is too big for my …
Have you tried exclusion targeting?
In Power Editor, you can exclude folks you DON’T want to hit. For Google PPC veterans, this is the equivalent of negative keywords. For example, if you ran a personals site, you’d bid on “dating”, but have “carbon” as a negative to not match on “carbon dating”. With Facebook, we can choose targets and exclude audiences within them. For example, …
Research alert: Blackberry’s Facebook performance tracks with their actual performance
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Over the last few years, the US has shifted heavily towards Apple’s iOS and Google’s Android models, leaving BlackBerry struggling. However, BlackBerry has been able to become a highly popular device in Latin American and some …
How Will Facebook Graph Search Change Sponsored Results?
With Facebook’s announcement of Graph Search, marketers anxiously awaited to see how they could take advantage of the new real estate. Look at all that space! Last fall, “Sponsored Results” started appearing in the search bar. Even though there isn’t much traffic, these ad units are surprisingly powerful. We’ve seen CTR in the 5-10% range, and CPCs of $0.05 – …
What is a Social Media Professor?
With social media becoming the main channel of interaction, establishments such as the University of Louisville now offer courses in it. Also jumping on this trend, University of Florida offers a Masters in Social Media. Hofstra University has worked with us to create a social media curriculum, using our ContentFactory University partnership program where we assist teaching social media and analytics …