Boosting Posts: Why Most People Fail and How to Succeed

Introduction Have you ever wondered why there’s a giant blue BOOST button below every post if you’re not supposed to boost posts? This article discusses why most people fail at boosting posts and how you can avoid these mistakes. Targeting One of the keys to successful boosting is understanding your goals, determining the content required to achieve your goals, and …

Personal Branding Success via the Content Factory

Mortgage and real estate professionals are an aging or older industry as a whole. They are deemed to be the people who are not fond of the term “Personal Brand” and prefer the term “digitizing reputation” instead.  I am super glad to be invited by Phil Treadwell to talk about how people from the Mortgage or Real Estate Industry can …

5 Ways to Turn Boring Attorney Websites into Entertaining Ones

If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered — missing the local service business website checklist essentials. My website was no exception, and I am an attorney by profession. It was the day for me when San Francisco Small Business Development Center and the Public …

Running Video Ads? Here’s One Thing You Might Be Doing Wrong

As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA).  …

Dennis Yu 6 edited

Expand Your Perceived Authority

I can see how people are deeply connected with Facebook as of this moment, most especially when it comes to perceived authority. When people notice your perceived authority, they instantly believe you without any doubts. They will automatically think that you are good. In my case, people think that I’m great because they see me on TV, that I must …

URL debugging on Facebook, LinkedIn, and Twitter– so images in your social posts show up right

You don’t want your social shares looking like this: Your featured images should be 1600×840 to fit in the Open Graph and social posts, like this one from this migraine doctor. Fortunately, the social networks have validator URLs we can test before making posts. Here’s Facebook URL validator, which will give you additional warnings on errors to fix. And here is Twitter’s card …

Getting banned by Facebook is a nightmare

Even if their bot accidentally did it and it’s not your fault. Usually trying to reach them is an exercise in futility. See the screenshot below for what it’s like. You need to be able to protect yourself– to diversify. Snapchat reached out to us, offering our community $150 in free ads, and they are supporting a course on Snapchat …