Below you'll find a list of all posts that have been categorized as “Facebook”
How do you bring an open audience all the way up to people who are purchasing products or who are VIP customers? The answer is simple – the value ladder. Some people call it the ascension path or a funnel where they have all kinds of other words for the idea that you build an audience through free content. In …
The following is a guest post by Scott Zimmerman, CEO of ETCHUS. I did a test on Instagram on a post for $1 / Day. The ad seemed to be low-performing at first, since it didn’t get many clicks. It was a picture of one of the cool putters we created. The ad showed this picture, and didn’t have a …
You don’t want your social shares looking like this: Your featured images should be 1600×840 to fit in the Open Graph and social posts, like this one from this migraine doctor. Fortunately, the social networks have validator URLs we can test before making posts. Here’s Facebook URL validator, which will give you additional warnings on errors to fix. And here is Twitter’s card …
Even if their bot accidentally did it and it’s not your fault. Usually trying to reach them is an exercise in futility. See the screenshot below for what it’s like. You need to be able to protect yourself– to diversify. Snapchat reached out to us, offering our community $150 in free ads, and they are supporting a course on Snapchat …
We’re so excited to come to Israel for the first time this month! Come learn Facebook marketing with us at the DMIEXPO conference in Tel Aviv on November 24th-25th! We’ll be sharing with you all the latest and greatest Facebook marketing strategies we’ve received directly from Facebook themselves. We’ll be covering topics such as how the pros optimize their ads, …
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, …
In an effort to keep young people safe, Facebook now requires you to add an age restriction to your page if you are displaying content related to subscription services, student loan services, or dating apps. In other words, anyone under the age of 18 will not be able to view your Facebook page. Setting an age restriction is often necessary …
Most small business owners are terrified to press the red button. Not because it’s going to initiate some catastrophic event or set off the emergency alarm, but because they are paralyzed by the camera. Small business owners that can’t make videos are like sprinters trying to win a race with shackles around their ankles Facebook is a film to play …
by KENNY HOANG To master a skill and become world-class, we all know it takes 10,000 hours, a rule popularized by Malcolm Gladwell. That gets a little bit old though doesn’t it? Is there a way to truly master Digital Marketing in short amount of time? For the most part, probably not. Especially if you consider the definition of a master: someone who …
by MYTCH PLETE A few months ago, the social media community had been on fire about a comment made by Mark Williams, an executive at LiveWorld, Inc., on a post of Dennis Yu, Chief Technology Officer at Content Factory, saying that hiring offshore at $3/hour rate is exploitation. Ironic isn’t it? Considering his role at Wal-Mart was managing the negative …
The media continues to contort this Cambridge Analytica-Facebook story. I was just on CNN International to shed some light on this “scandal.” This is what you need to know about the Facebook Fiasco. 1) Facebook cannot solve this problem. There was no data breach. It was never possible for Cambridge Analytica to use that data for personalized targeting. This is …
