With Facebook’s announcement of Graph Search, marketers anxiously awaited to see how they could take advantage of the new real estate. Look at all that space! Last fall, “Sponsored Results” started appearing in the search bar. Even though there isn’t much traffic, these ad units are surprisingly powerful. We’ve seen CTR in the 5-10% range, and CPCs of $0.05 – …
Thoughts on Facebook’s new promotional guidelines
On August 27th, Facebook changed their contest rules. You no longer have to administer a contest solely through an app. Fans can like you as a condition of entry and you can both mention and notify users of who has won. But we don’t expect a rash of “like” contests, nor does this open up a major opportunity for you to …
Sponsoring, boosting, and promoting Facebook posts
So I promoted this post to see the impact. I got twice as many views. Of course, as a user (not a page’s promoted post or the boost post), I don’t know how many impressions I got. But anecdotally, I got 20-30% more interactions than I’d get through organic alone. Thus, the paid boost likely reached folks who were slightly less likely to …
Creative Ways We Use Custom Audiences at Content Factory
Custom audiences are one of the many Facebook marketing tools we use to do thoughtful analysis that makes a real impact. The purpose of a custom audience is to target your entire list or specific segments of your list exclusively but the application of custom audiences goes far beyond that. To create a custom audience, prepare your list (or segment) …
When newsfeed posts go wrong
Chevron runs this post in the newsfeed– boasting of their 2.7 million barrels production per day, accompanied by picture of barrels as far as the eye can see. “Pretty awesome when you think about it,” they say. I counted the first 20 comments and every single one was negative. Jon Loomer, Facebook advertising expert, has written …
Facebook raised our limit to $75k a day!
For one of our accounts. But it doesn’t mean that we’re going to spend that much more now. Sure would be a lot of airline miles or points on your favorite credit card, right? What card would you put it on and what you would like to earn?
Facebook in Brazil– how did our predictions from a few years ago turn out?
The social sphere evolves quickly, especially in the past few years. Fabio Ricotta of mestreSEO interviewed us back in 2010, and some predictions surfaced about where Facebook was heading: Fabio: Dennis, can you tell our community who you are and some background information about you? Dennis: Fabio, pleasure to join you. I am formerly of Yahoo and now the co-founder …
4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold
One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not talking about more fans or people liking your cat pictures; I’m talking about measurable ROI. These tips will supercharge your Facebook marketing: 1.) Utilize lookalike audiences to find new prospects Match your existing customer base (email list) to Facebook and …
Emoticon 2.0 – Facebook Messaging stickers roll out for desktop users
Some of you may have noticed something new in the smiley box in Facebook chat: These stickers were first introduced on mobile back in April, but Facebook is testing on desktops with random users. Clicking on the shopping cart icon let’s you browse for more to suit your tastes: If this is not a sign of the visual web, …
Social Media Today Webinar Today @ 9 AM
I’ll be in a webinar this morning at 9 AM with Social Media Today. In it, we’ll be talking about paid and organic exposure on Facebook. But before all that, to make sure you’re up to speed, there are a few stats and facts you should know: Last September Facebook changed it algorithm, so users see less in their News …