Dennis interviews Richard Cruz, founder of Plumber Marketing USA. Specialization, transparency, and excellence propelled them to seven figures. LSAs, personal branding, and certifications discussed. Trust and results drive success in digital marketing. Learn more from Richard Cruz.
The Importance of Good Communication on Fiverr
The importance of communication is probably the most important aspect of this discussion. And if you’re reading this, then I’m glad you are here because this is how you’re going to generate more jobs, get more gigs, and make more money. This is more important than your ability to be a graphic designer, edit video, build websites, or do logos—all …
Master the Art of Concise Communication: Elevate Your Public Speaking Skills
I learned from George Howell, an anchor on CNN with Anderson Cooper, a technique to speak concisely, whether on TikTok, answering questions in the media, handling Q&A, or giving a Toastmasters table topic, public speaking, or speaking extempore. It’s using a three-part framework; similar to what we teach in our 15-second course, which is key to TikTok. Pro Tips by …
Delivering a Compelling Keynote Presentation Without Slides: Tips and Tricks
In this episode of Office Hours, I discussed how do you give a keynote presentation without slides. As a keynote speaker at the Carnegie Conference for higher education in Orlando, I had the opportunity to share my expertise on digital marketing and its impact on driving enrollments. Despite a late arrival and little rest, I arrived early to ensure a …
How Pakistani Friends Can Effectively Communicate with American Clients
Many of our Pakistani friends struggle with communicating effectively with American clients. In order to overcome this challenge, they need to build connections. Do you know why Rehan Allahwala, the Founder of Rehan Training, wants all of us to be taking selfies? It’s because a selfie shows a connection. For example, I took a selfie with Sunny Ali, the Founder, …
Is Working Nonstop a Badge of Honour?
Tommy and I stayed up until 1:30 am playing Golden Tee on the day of the biggest deal of his life. With zero guilt. Even though we “should be” busy working every minute of every day. Tommy took the time to have a long steak dinner with me, horse around at a friend’s house (see the silly video below), and …
This Is Why VAs Should Not Ignore Messages
Content Factory is a remote company which means there is no physical space where team members meet to collaborate and coordinate. We don’t have that. We all meet in a virtual office called cyberspace. Since all team members are fully remote, good communication is paramount. What does good communication look like? There is good communication when team members are responsive. …
Why are Your Campaigns Failing
Most people will guess it’s for lack of goals, not having sufficient time/expertise, or having a crappy product.The creatives will say it’s for poor content– weak landing pages and lame creatives.The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental …
This Is Why VAs Shouldn’t Message Only Me
It’s not because I don’t want to be disturbed, contrary to what some of our virtual assistants (VAs) may think. Have you ever received a message that made you wonder why it was sent only to you and not to anyone else? This happens to me all the time with our VAs, consuming 80% of my time, which could have …
PILMMA suggests a simple strategy to get more clients – Just Listen
PILMMA, during an interview with Christine Miles, Founder, and CEO of EQuipt, a training and consulting company, came up with a simple but oft-ignored strategy to get and retain clients. That is to simply listen. We commit a lot of mistakes and upset clients or potential clients by not listening to what’s being said. Unfortunately, starting with our early childhood …
Authority is What Drives the Algorithm
We’re going to talk about authority versus fakery, and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers, and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms. I see this as a continuum that will increasingly …
Lawyer Content Marketing at Scale (5 strategies)
Lawyers are busy. Here is one of the best ways for them to do their content marketing at scale: In this example, we take a raw forty-minute video interview and turn it into several pieces of marketable content. In the video below, Dennis talks with immigration attorney Sung-Ho Hwang from hwanglaw.com about immigration challenges in the tech, marketing, and business …
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