These are all good things to optimize, but there’s something even more fundamental than that. I will let you in on the “secret” I use to get campaigns unstuck.It works nearly all the time, and when it does, people often pretend it wasn’t so embarrassingly simple. You ready? Here it is. Lack of iteration. It’s that simple– not enough shots …
PILMMA suggests a simple strategy to get more clients – Just Listen
PILMMA, during an interview with Christine Miles, Founder, and CEO of EQuipt, a training and consulting company, came up with a simple but oft-ignored strategy to get and retain clients. That is to simply listen. We commit a lot of mistakes and upset clients or potential clients by not listening to what’s being said. Unfortunately, starting with our early childhood …
Authority is What Drives the Algorithm
We’re going to talk about authority versus fakery, and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers, and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms. I see this as a continuum that will increasingly …
Lawyer Content Marketing at Scale (5 strategies)
Lawyers are busy. Here is one of the best ways for them to do their content marketing at scale: In this example, we take a raw forty-minute video interview and turn it into several pieces of marketable content. In the video below, Dennis talks with immigration attorney Sung-Ho Hwang from hwanglaw.com about immigration challenges in the tech, marketing, and business …
The Importance of Lightweight Touches
Why Tucker makes me smile. When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects. That means communication is happening, clients know that someone is actually there, and we’re moving things along. A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because …
Business PR and Digital PR: 9 Ways New PR Strategies Help Hype Brands
That’s where a good business PR strategy comes into play and, especially in today’s fast-paced world, a good digital PR strategy. With all the tools that exist online, businesses can start communicating their messaging and stories effectively right away, on the cheap, and start building profitability and authority in their niche. In this post, we’ll talk a bit about traditional …
Clubhouse has some serious value, but a few flaws.
Thousands of posts have been shared online about Clubhouse, the app marketers, entrepreneurs, and entertainers are raving about. My mentor, Dennis Yu, invited me to the app and into my first room as a speaker —I suddenly shared the stage with some extremely authoritative entrepreneurs, but with zero context. I’m a nobody… but my name was right next to Dan …
Overwhelming emails and my response.
I woke up to 651 new emails in my inbox this morning– and immediately felt overwhelmed. I took a deep breath and started processing them– pacing myself, much like a marathon runner who can’t freak out over the next 26.2 miles. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • …
Our Courses and Academy are FREE for a limited time!
My friend, Ali, told me he got laid off today. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurant and …
What do you do when a client won’t respond to email and won’t use your project management system?
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Some of them prefer to use Facebook messenger and text, which leads to side conversations. And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this …
8 Key Points Of Good Communication
Scenario: your team is assigned an article for a client due in one week. You’re good at writing, so you knock out the writing requirements. You then send it to your editor, who knocks out the editing. Now it just needs to be beautified, so it’s off to the graphic designer. Then it sits with them. Despite your efforts to …
Ridding Excuses Through Open Communication
Are you fed up with excuses that people use to cover for a lack in communication? So are we. This article explains it all.