Scenario: your team is assigned an article for a client due in one week. You’re good at writing, so you knock out the writing requirements. You then send it to your editor, who knocks out the editing. Now it just needs to be beautified, so it’s off to the graphic designer.
Then it sits with them. Despite your efforts to contact them, the due date rolls around and the client fires you… all because of one person.
In a business setting, communication ties in with iteration. That’s why they’re part of the same concept. You can’t coordinate without communication. As elementary as this seems, it’s still a big reason projects drop and clients end up becoming dissatisfied.
With that in mind, here’s a simple set of strategies that may help you break down the communication barrier:
- Better to get stuff out that is decent than delay and not ever post.
- Put together a simple framework on how to communicate– whether it’s replying to an email, attending a meeting, writing an article, or whatever.
- No fear = no procrastination.
- Learn how to manage your email/schedule.
- Consider the importance of iteration and how basic communication (even saying “I don’t know”) is the easiest way to avoid failure from lack of response.
- Always tell others what you are doing when asked. Post your work, and pass it off if you can’t finish it.
- Don’t get caught up in the details of planning so much that you fail to execute.
- Do, Delegate, Delete (DDD). Either do it or pass it off, and then delete it. Don’t save it for later when you see it. This breeds procrastination, and as more things shovel in on you, it will slide further back and languish.
As elementary as these tips may seem, it’s failure to implement such practices that results in failure to succeed. In fact, because they’re so elementary, people tend to think they don’t need to put them into practice because they’re already “second-nature” to them.
That’s not the case.
“In sports, they always preach the importance of mastering the fundamentals. Any team working
together on a project should operate by this same principle. Being a good communicator might seem simple, but I’m constantly surprised how often problems boil back down to someone’s inability to communicate effectively.”
The more people and more steps you have in a process, the greater the risk of failure. When the “weakest link” doesn’t do their part, they ruin it for the team.
Having you and your team consciously practice good communication will gradually transform your setbacks into desired results.
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at email@example.com