Lawyer Content Marketing at Scale (5 strategies)

Lawyers are busy. Here is one of the best ways for them to do their content marketing at scale:

In this example, we take a raw forty-minute video interview and turn it into several pieces of marketable content. 

In the video below, Dennis talks with immigration attorney Sung-Ho Hwang from hwanglaw.com about immigration challenges in the tech, marketing, and business world, and how he leverages his contacts and builds his reputation as a lawyer. 

The video details Sung-Ho’s work as an immigration attorney and how he himself came over as an immigrant at the age of 4 and became a citizen of the US at age 16. Sung-Ho also gives his insights into different aspects of immigration law, its history and politics.  

Here are five strategies that we use in what we call our Content Factory to turn this one piece of content into several, something that Sung-Ho can then use to promote his business, tell his story, and build his personal brand .

Strategy #1: Compounding your Content Creation

Strength trainers talk about compounding exercises. That is, doing one exercise that strengthens several muscles at once.

When we create content, we want to do so efficiently. We’re always thinking about how we can more efficiently gather and disseminate content. In this interview with Dennis, we’re using Sung Ho’s Interview to both market him and make it valuable to our audience. 

Dennis interviews him for the Coach Yu show, for one of our own YouTube channels, but the interview is also intended to create a stream of marketing snippets that we can repurpose for Sung-Ho in a variety of ways.

We use video, because it contains several elements that we can use together or separate–audio, still images, short snippets of video, long form videos, and speech that we can transcribe.

Strategy #2: Put the Audio into a Podcast and the Video on YouTube

We can extract Audio files and put them into a podcast like the coachYu podcast or in this case, we could put it into a podcast for someone looking for immigration services.

We could also upload the full video to a channel devoted to this topic on YouTube.

Using the content over and over again is key to this method. It saves time and allows us to edit for the medium that we are using and then do a completely different iteration for another medium.

Strategy #3: Use Transcription, Write a Blog or a Social Media Post

Through the power of Descript (one of our secret marketing weapons), Jasper.ai, and a virtual assistant, we’re able to pull from our video transcription to create several blog posts and social media posts. See the sample below.

From this one conversation we can pull out various subjects, quotes, and memorable stories and augment these with AI to produce a mountain of longform content. 

Here is a blog post created by a VA using Jarvis and the video transcription:

Sample Blog Post

The world of Immigration Law is not easy to navigate, and more often than not, people need to reach out to an attorney if they want to be successful.

This can be a frustrating and difficult situation for many immigrants in the US, especially when they have to face an uncertain future.

However, it’s a very important thing to do, because the government is not very understanding, and even a little mistake could ruin a lifetime opportunity.

So, how can you tell if you need help from an attorney?

You might be somewhat versed in immigration law, and you might have enough confidence in your ability to take care of every process… but that’s not enough.

In the end, even if you’re doing everything by the book, there’s still a lot of room for making mistakes. And as you already know, you can’t go back and fix things once they are broken.

Here are five signs that you need help:

1. You don’t speak perfect English

Law is language, and there are a multitude of instances where certain articles don’t make sense for someone who is not highly proficient at English.

2. The immigration process intimidates you

If you feel confused by any part of the immigration process, then you should take that as a sign that you don’t know enough.

Depending on what you want to accomplish, you might have to follow complex procedures, respect deadlines, and take steps that are not obvious from an outsider’s perspective.

3. You can’t find the right information online

There’s a lot of misinformation out there on the web, and you will get confused if you don’t know how to tell truth from fiction.

This is never more true than in the case of immigration, where all kinds of rumors and speculations arise every day.

In fact, thousands of people waste their opportunities because they proceed with the wrong information.

The online space is not a good place to gather information from. Even if you don’t want to work with an attorney in the long term, it’s still a good idea to have an initial conversation to at least receive the correct information from a reliable source.

4. You don’t have the time or the patience

The right path is not always clear, and some things are just worth paying somebody to do it for you.

Many people try to find shortcuts, but if they were successful, nobody would ever need attorneys in the first place.

Plus, doing something that’s high-risk alone comes with a lot of stress and pressure.

You never know when things can go wrong, and you’re not only wasting more time, but you’re also putting your health in danger.

5. Your documentation is incomplete

If you ask an attorney to help you with your case, then he will assess what kind of documents are available.

There’s no point in working together if any of these documents are missing because it won’t be possible to achieve your goal on a solid foundation.

If you find out that something is missing, it’s worth taking the time to gather all of this documentation to support your case.

Final Thoughts

Being an immigrant in the US is not easy, and people go through a lot of pain sometimes in order to achieve their goals.

Strategy #4: Create Social Snippets:

In the same way that we create blog posts with our AI tools and the video transcription, we can post on Facebook, Twitter, LinkedIn, and other social platforms. Posting like this allows us to pull from the very best of the video, audio, and still images to create tons of content over and over again.  

Strategy #5: Ideate Even More Assets

Using AI and Virtual Assistants, we can create full length books, courses, marketing material, all by cutting, splicing and custom repurposing. By cross posting these assets across social, we can push people back to our site and create a great source of leads.

Not only that by using our resources wisely and investing in the right tools like Jasper.ai and Descript, and learning how to hire and manage VAs, our content can act as a stable source of lead generating profit while also not require tons of our precious time.

Here is Dennis explaining more in-depth how the content factory works and how we use it at Content Factory:

The Content Factory makes lawyer content marketing easy!

If you are interested in going deeper into the Virtual Assistant Hiring Process and creating your own content factory with the tools and methods we list above, you might want to check out our new VA hiring course. This gives business owners an easy method to hire quality VA’s for their content production machine.