The Importance of Lightweight Touches

Why Tucker makes me smile.

When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects.

That means communication is happening, clients know that someone is actually there, and we’re moving things along.
A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because of fear and mindset issues.
Anyone who is struggling to get going should learn how to crush this problem. It’s not about being “lazy”, overloaded with too many projects, being sick, or whatever obstacle you could name– instead of just taking small steps now.
A frequent, lightweight touch is a heartbeat. Imagine if your heart decided that it’s worked so hard that it’s okay for it to take a couple of hours off– what would happen?

Doesn’t mean we need to work 24/7, but it does mean that for a few solid hours per day, we get things done and can feel proud of our work for the day, as we can clearly see a trail of it.

Not that we’re mindlessly generating messages and copying unnecessary people in basecamp or email.But that we’re following our principles of #DDD, #CID,  #MAA (the first 3 levels of the 9 Triangles) to get stuff done effectively.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.