The Importance of Lightweight Touches

Why Tucker makes me smile.

When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects.

That means communication is happening, clients know that someone is actually there, and we’re moving things along.
A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because of fear and mindset issues.
Anyone who is struggling to get going should learn how to crush this problem. It’s not about being “lazy”, overloaded with too many projects, being sick, or whatever obstacle you could name– instead of just taking small steps now.
A frequent, lightweight touch is a heartbeat. Imagine if your heart decided that it’s worked so hard that it’s okay for it to take a couple of hours off– what would happen?

Doesn’t mean we need to work 24/7, but it does mean that for a few solid hours per day, we get things done and can feel proud of our work for the day, as we can clearly see a trail of it.

Not that we’re mindlessly generating messages and copying unnecessary people in basecamp or email.But that we’re following our principles of #DDD, #CID,  #MAA (the first 3 levels of the 9 Triangles) to get stuff done effectively.

Dennis Yu

About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

You can contact him at