The Importance of Lightweight Touches

Why Tucker makes me smile.

When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects.

That means communication is happening, clients know that someone is actually there, and we’re moving things along.
A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because of fear and mindset issues.
Anyone who is struggling to get going should learn how to crush this problem. It’s not about being “lazy”, overloaded with too many projects, being sick, or whatever obstacle you could name– instead of just taking small steps now.
A frequent, lightweight touch is a heartbeat. Imagine if your heart decided that it’s worked so hard that it’s okay for it to take a couple of hours off– what would happen?

Doesn’t mean we need to work 24/7, but it does mean that for a few solid hours per day, we get things done and can feel proud of our work for the day, as we can clearly see a trail of it.

Not that we’re mindlessly generating messages and copying unnecessary people in basecamp or email.But that we’re following our principles of #DDD, #CID,  #MAA (the first 3 levels of the 9 Triangles) to get stuff done effectively.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.