Young adults face an increasing chasm between the education system and a sustainable income. To better understand the challenges, I’ve been reading “Higher Education in America” by Derek Bok, who was president of Harvard for 20 years. It’s what you expect from someone so scholarly– 479 pages of well-researched critique, presented ever so tactfully. To save you the time, here …
How Do You Become the Most successful lawyer on Facebook? Just ask Jacob Sapochnick.
Jacob has been so successful as a lawyer who happens to also know Facebook marketing, that he’s started to share his techniques with other lawyers. So he created the “Enchanting Lawyer” page. He has 1,789 fans. But more importantly, he has 142 PTAT (people talking about this). We care far more about engagement than fan count. Like we saw in …
6 Life Changing Tips You Don’t Learn in School
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Today’s education system encourages students to learn and study for the next big standardized test. However, what they don’t always teach is the knowledge to prepare us for the ultimate “big test”. The test of surviving …
Facebook apps still drive results if you run ads to boost them
Meet Amanda Brazel, a social media consultant who is promoting her new Instagram training course. She’s promoting the course on her Facebook page via a couple tabs, amplified with ads. These drove 14 sign-ups to the free group. Depending on what products/services you offer, calculate what a lead or new customer is worth to you. 2,477 fans is decent for …
5 reasons I defriend people on Facebook.
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Ever get the itch to drop in on old friends on Facebook? Have you searched for a person you swore you were friends with then discover you’re not? How do people choose their friends on Facebook? Sometimes …
How does a marshmallow and dried spaghetti relate to social media?
We wanted to know what happens when you take several professionals who are leaders in their fields and ask them to make a free standing structures out of spaghetti and a marshmallow? Here are the rules: You get 20 sticks of dried spaghetti, 1 yard of string, 1 yard of tape and one marshmallow. The goal is to make to …
Obsessed with conversion optimization? Salivate at Facebook’s new pixel and pixel tool!
Looking to track button clicks, fire a 1×1 image pixel on events, or have multiple conversion pixels on a page? Today you can do this with Facebook’s updated conversion pixel. You don’t have to update your existing pixels. They will continue to work. In short: Many under the hood performance tweaks Supports using multiple pixels and Conversion events per page …
Get 100 dollars Twitter ad credit from answering 5 questions.
Facebook has always been our choice for advertising with it’s robust platform. However, Twitter has recently started ramping up their efforts to attract advertisers. Where as Facebook reduced the amount of ad types by combining them together, Twitter announced last month that they’re working on 15 different ad types. If you’ve been curious about advertising on Twitter but didn’t have …
Jon Acuff’s Social media secret has been revealed
During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed. Why during this specific event you may ask? Because he believes in Infusionsoft just like we do! What was the secret you might ask? “It’s about the People!” When using Facebook, the people are the most important part! Such a simple phrase yet …
Have you seen the new video ad unit on Facebook?
Have you noticed videos automatically playing in your Facebook newsfeed lately? Ryan Carter from Parachute Media has, and was so excited, he shared his thoughts. Over the past week, he counted the number of different types of content in his feed. On average, 26 out of 30 posts were videos uploaded to FB that auto-play. “Is Facebook trying something new …
Yes, you can now say “Facebook” in your ads again!
It used to be that anything mentioning Facebook, whether in text or image, got immediately rejected as an ad. So we had to “How we got killer social engagement” instead of “15 ways to drive leads via Facebook ads”. Anyone who does Facebook ads for a living can rejoice. An early Friday to you! If you’re a real pro, you’d leverage the new …
Why PPC and Content Marketing are now the same: Cycle Explained
We believe that PPC and content marketing are now the same thing. Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc… The above diagram is the framework that drives social- This is why: Goals: Each business has a story. The founder, CEO, or President has …