Obsessed with conversion optimization? Salivate at Facebook’s new pixel and pixel tool!

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Looking to track button clicks, fire a 1×1 image pixel on events, or have multiple conversion pixels on a page?

Today you can do this with Facebook’s updated conversion pixel.

You don’t have to update your existing pixels. They will continue to work.

In short:

  • Many under the hood performance tweaks
  • Supports using multiple pixels and Conversion events per page
  • Easier to track in page events such as button clicks
  • Enables payloads greater than 1K through POST

If you’re tracking basic shopping cart and lead form conversions, you won’t need to worry about this.

The Facebook Pixel Helper is a Chrome extension that helps you validate your Facebook Conversion Pixel and Custom Audience Pixels.
Troubleshooting Conversion Pixel and Custom Audience Pixels is hard. Knowing if a pixel is installed on particular page, what data it is collecting, and if it is installed correctly can be particularly frustrating if you aren’t an expert in HTTP and Javascript.  The Facebook Pixel Helper means you spend less time worrying about if your Facebook pixels are working and more time optimizing your ads and re-marketing to your website visitors.
Using the tool you can:
  • Verify that your pixels are working properly
  • Troubleshoot common errors
  • Learn how to improve performance
To install the Pixel Helper visit this link in Google Chrome:https://chrome.google.com/webstore/detail/fb-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc
You can thank me later or let me know in the comments below.

In other news:
Need help on structuring your ad campaigns and bids? Here’s how.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.