Looking to track button clicks, fire a 1×1 image pixel on events, or have multiple conversion pixels on a page?
Today you can do this with Facebook’s updated conversion pixel.
You don’t have to update your existing pixels. They will continue to work.
In short:
- Many under the hood performance tweaks
- Supports using multiple pixels and Conversion events per page
- Easier to track in page events such as button clicks
- Enables payloads greater than 1K through POST
If you’re tracking basic shopping cart and lead form conversions, you won’t need to worry about this.
The Facebook Pixel Helper is a Chrome extension that helps you validate your Facebook Conversion Pixel and Custom Audience Pixels.
Troubleshooting Conversion Pixel and Custom Audience Pixels is hard. Knowing if a pixel is installed on particular page, what data it is collecting, and if it is installed correctly can be particularly frustrating if you aren’t an expert in HTTP and Javascript. The Facebook Pixel Helper means you spend less time worrying about if your Facebook pixels are working and more time optimizing your ads and re-marketing to your website visitors.
Using the tool you can:
- Verify that your pixels are working properly
- Troubleshoot common errors
- Learn how to improve performance
To install the Pixel Helper visit this link in Google Chrome:https://chrome.google.
You can thank me later or let me know in the comments below.
In other news:
Need help on structuring your ad campaigns and bids? Here’s how.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.