Looking to track button clicks, fire a 1×1 image pixel on events, or have multiple conversion pixels on a page?
Today you can do this with Facebook’s updated conversion pixel.
You don’t have to update your existing pixels. They will continue to work.
- Many under the hood performance tweaks
- Supports using multiple pixels and Conversion events per page
- Easier to track in page events such as button clicks
- Enables payloads greater than 1K through POST
If you’re tracking basic shopping cart and lead form conversions, you won’t need to worry about this.
- Verify that your pixels are working properly
- Troubleshoot common errors
- Learn how to improve performance
In other news:
Need help on structuring your ad campaigns and bids? Here’s how.
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at email@example.com