Obsessed with conversion optimization? Salivate at Facebook’s new pixel and pixel tool!

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Looking to track button clicks, fire a 1×1 image pixel on events, or have multiple conversion pixels on a page?

Today you can do this with Facebook’s updated conversion pixel.

You don’t have to update your existing pixels. They will continue to work.

In short:

  • Many under the hood performance tweaks
  • Supports using multiple pixels and Conversion events per page
  • Easier to track in page events such as button clicks
  • Enables payloads greater than 1K through POST

If you’re tracking basic shopping cart and lead form conversions, you won’t need to worry about this.

The Facebook Pixel Helper is a Chrome extension that helps you validate your Facebook Conversion Pixel and Custom Audience Pixels.
Troubleshooting Conversion Pixel and Custom Audience Pixels is hard. Knowing if a pixel is installed on particular page, what data it is collecting, and if it is installed correctly can be particularly frustrating if you aren’t an expert in HTTP and Javascript.  The Facebook Pixel Helper means you spend less time worrying about if your Facebook pixels are working and more time optimizing your ads and re-marketing to your website visitors.
Using the tool you can:
  • Verify that your pixels are working properly
  • Troubleshoot common errors
  • Learn how to improve performance
To install the Pixel Helper visit this link in Google Chrome:https://chrome.google.com/webstore/detail/fb-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc
You can thank me later or let me know in the comments below.

In other news:
Need help on structuring your ad campaigns and bids? Here’s how.

Dennis Yu

About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

You can contact him at dennis@blitzmetrics.com