Dennis Yu and Gavin Lira, CEO of The Empathy Firm, December 2022

Gavin Lira on Why Active Listening Beats Every Growth Hack

Gavin Lira cold-called a marketing agency owner named Spencer X Smith when he was still a senior in high school. He did not ask to pick Spencer’s brain. He left a voicemail offering a specific Instagram growth strategy that he could tell Spencer was not using. Spencer called back ten minutes later. That single phone call launched the network that …

How to Sell High Ticket as a Coach or Consultant: The Only Thing That Matters

If you’re a coach or consultant selling high ticket packages, stop worrying about your video studio, your website, or having everything look perfect. None of that is what closes deals. My buddy Zach Babcock came to me recently and said he wasn’t ready to start selling high ticket because his video studio wasn’t set up and he was still redesigning …

How an AI Agent Audited and Optimized Nic Padilla’s Personal Brand Site

This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. An AI agent performed a full QA audit and SEO optimization of nic-padilla.com, taking 27 podcast episode pages from 0/100 to 63-72/100 in Rank Math SEO scores and fixing …

How We Built Ibrahim Awad’s Personal Brand Site

Ibrahim J. Awad is the founder of The Awad Law Firm in Atlanta, Georgia — a personal injury practice that has recovered more than $60 million for clients. Known as the “Karate Attorney,” Ibrahim is a Marine veteran, Tae Kwon Do black belt with over 250 tournament victories, a former prosecutor who handled 100-plus felony cases, and a TEDx speaker …

How Talor Stewart Can Get More High-End Architecture Clients in Vermont

Talor Stewart is a licensed architect in Shaftsbury, Vermont with 16,000 Facebook followers, 100+ podcast appearances, and a book — yet his sites rank on zero keywords. This audit shows why the impressive résumé is not bringing in high-end custom home clients, and the proof-first fix that will. 16,000 Facebook followers — with almost no engagement DR 3 Domain Rating …

How an AI Agent Built Tanner Laycock’s Personal Brand Site

Dennis Yu has known Tanner Laycock for nearly a decade. They have traveled the world together — speaking at DigiMarCon and Traffic & Conversion Summit in San Diego, visiting Dr. Robert Lyons and the Cocoon/Kaqun team in Hungary, doing Kaqun baths with Kerri Kasem in Las Vegas, co-presenting at GoDaddy and Infusionsoft HQ, and exploring Barcelona on a red-eye flight. …

Personal Brand Site Multi-Round Enhancement Process - Diagram showing Round 1 Structure and Metadata, Round 2 Visual and Experience QA, Round 3 Content and Growth with deliverables for each stage

How We Built Jason Amato’s Personal Brand Site

Correction — August 12, 2026 After a source-level re-audit, we found that the SixPoint Financial Partners interview and Takedown Eventures origin story used in this project belong to a different Jason Amato in the Chicago area—not Jason Amato of Omaha, Power Crew, and Operations Mastery Lab. That material should not have been written in Omaha Jason’s voice or presented as …

How We Tuned Up David Carroll’s Personal Brand Site

Dennis Yu and David Carroll go back over 15 years. They have been on each other’s podcasts, promoted each other’s work, and built a genuine friendship rooted in marketing and entrepreneurship. For David’s birthday, Dennis promised to build him a personal brand website at thedavidcarroll.com and help him earn a Google Knowledge Panel. This article documents how a Claude Opus …