We believe that PPC and content marketing are now the same thing. Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc… The above diagram is the framework that drives social- This is why: Goals: Each business has a story. The founder, CEO, or President has …
Michael Jordan may have helped the Chicago Bulls to 6 NBA titles… but he’s hurting their Social Media Engagement!
By: Aarun Rumbaugh Michael Jordan, the NBA’s best player yet, was a machine. Averaging 30 points per game in his career, and bringing 6 National titles to the Chicago Bulls, this phenomenon is praised in Chicago almost as a god of basketball. Through all the mix of him being a great basketball player, do Bulls fans actually realize some of …
How did NBA Team’s Fans React to their Team’s Playoff win or loss?
By Aarun Rumbaugh By: Aarun Rumbaugh How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs? The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT). Portland gained 12,000 more storytellers via their win. Washington came up with a surprising win against the Chicago Bulls, adding …
Does your brand actually matter anymore?
In a world of free flowing information, is your brand still relevant? Ashish Braganza, director of global business intelligence at Lenovo, thinks that developing a brand is key. With a minor presence in North America, they have seen the struggles of pushing into the market, but their development in has paid off. By having a longer lead time before any …
NBA Fans are Getting Excited for the Playoffs!
By Aarun Rumbaugh Today was the first day of the NBA playoffs. I thought it would be interesting to see which teams fans are most excited and engaged in today’s match-ups. We found the difference between the team’s PTAT% (People talking about This, also known as 7 day storytellers) on Facebook from Friday (4/18) to today (4/19). Monitoring PTAT changes …
Lawyer beats Coca-Cola hands down not in a courtroom, but on a waterslide
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share By Enrique J. Gonzales One San Diego lawyer had more buzz on Facebook last week than all of Coca-a-Cola – one of the largest consumer product brands on the planet. Immigration lawyer Jacob J. Sapochnick trumped …
Ever try Yahoo! Stream ads? Here’s what happened in our test
Our Yahoo! rep reached out to tell us about Yahoo’s new native advertising product, Stream ads. They look almost organic, but are created just like regular PPC ads with a headline, body, destination url, and bid. You can upload an image. So we took advantage of the free $25 credit to get started, choosing to promote our “done for you” …
7 Critical Facebook Insights shared by Ken Rudin
Sometimes the most obvious tips are the most powerful and most overlooked. Ken Rudin, the uber data geek at Facebook, keynotes at TDWI Chicago. 84% of new Facebook fans are your existing customers This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Knowing this, how …
Facebook now allows page admins to comment on reviews
This was sent to us by Kevin Evanetski of SocialYeah.com – Thanks, Kevin! Facebook recently rolled out the ability for page admins to comment on public reviews. However, as a page admin, you currently will not be notified when user replies back to you- a feature not yet implemented. For example: Facebook Page ‘Overstock Outlet’ replied to a user who left …
Exactly what happens when Mari Smith mentions you…
Industry folks call this the “Mari bump”. When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic. Even a Mari sneeze can do wonders. She mentioned one of my articles in her weekly Social Scoop newsletter. And it drove 434 visits the next 48 hours. It’s high quality– the average visitor stayed …
What is a Social Media Professor?
With social media becoming the main channel of interaction, establishments such as the University of Louisville now offer courses in it. Also jumping on this trend, University of Florida offers a Masters in Social Media. Hofstra University has worked with us to create a social media curriculum, using our ContentFactory University partnership program where we assist teaching social media and analytics …
Two ads, one pageview
The benefit of having multiple campaigns is that you can take more than one of the 7 RHS (Right-Hand Side) ads. In Google, you can serve your ad in only one of the 10 spots. One ad per domain. But apparently Facebook doesn’t enforce this rule. In outdoor advertising (such as on subway trains), a company will buy all the …