How did NBA Team’s Fans React to their Team’s Playoff win or loss?

By Aarun Rumbaugh


Playoff Fan Reaction

By: Aarun Rumbaugh

How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs?

  • The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT).
  • Portland gained 12,000 more storytellers via their win.
  • Washington came up with a surprising win against the Chicago Bulls, adding 2,500 engaged fans.
  • Charlotte and Dallas were the odd ones out ,as both teams actually increaed their PTAT% by 0.5% after losing.

We’ve seen before that winning fans engage far more than losing.
But perhaps some teams have more loyal fans.  Witness comments such as:

  • “I will never lose faith in my Mavs! Never would I stop cheering…. I’m always here through thick and thin!”
  • “The next game belongs to the Bobcats!”

If you’re the head of digital at any of these teams, how much success can you attribute to the team’s on-court performance, the loyalty of your fans, or the efficacy of your marketing initiatives?

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.