By Aarun Rumbaugh
How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs?
- The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT).
- Portland gained 12,000 more storytellers via their win.
- Washington came up with a surprising win against the Chicago Bulls, adding 2,500 engaged fans.
- Charlotte and Dallas were the odd ones out ,as both teams actually increaed their PTAT% by 0.5% after losing.
We’ve seen before that winning fans engage far more than losing.
But perhaps some teams have more loyal fans. Witness comments such as:
- “I will never lose faith in my Mavs! Never would I stop cheering…. I’m always here through thick and thin!”
- “The next game belongs to the Bobcats!”
If you’re the head of digital at any of these teams, how much success can you attribute to the team’s on-court performance, the loyalty of your fans, or the efficacy of your marketing initiatives?
About the Author
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.