By Aarun Rumbaugh
How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs?
- The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT).
- Portland gained 12,000 more storytellers via their win.
- Washington came up with a surprising win against the Chicago Bulls, adding 2,500 engaged fans.
- Charlotte and Dallas were the odd ones out ,as both teams actually increaed their PTAT% by 0.5% after losing.
We’ve seen before that winning fans engage far more than losing.
But perhaps some teams have more loyal fans. Witness comments such as:
- “I will never lose faith in my Mavs! Never would I stop cheering…. I’m always here through thick and thin!”
- “The next game belongs to the Bobcats!”
If you’re the head of digital at any of these teams, how much success can you attribute to the team’s on-court performance, the loyalty of your fans, or the efficacy of your marketing initiatives?
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.