roofing siding windows podcast infinity exteriors

The Power of Podcasting: Start Recording Today

As Marketing Manager at Infinity Exteriors, I’m constantly looking for innovative ways to connect with homeowners and build trust. One of the most exciting opportunities in modern marketing is podcasting. It’s more than just a platform for sharing ideas—it’s a way to position ourselves as thought leaders in roofing, siding, and windows while engaging with homeowners on a deeper, more …

The Truth of Influencer Travel and Managing a Business From Your Laptop

Being a business owner doesn’t guarantee you a travel vlogger’s lifestyle. At least, not initially and certainly not without a solid process in place. Take it from me, a guy who’s journeyed through six and a half million miles of global travel. The glitz and glamor of hopping from Thailand to Japan, and then to China and Vietnam, seems like …

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The Secret Sauce to Building Your Personal Brand (Straight from Dennis Yu)

The Secret Sauce to Building Your Personal Brand with Dennis Yu.

Building a personal brand can feel like throwing spaghetti at the wall, but according to Dennis Yu, the key is strategy, consistency, and authority. During a recent conversation, Dennis shared powerful insights on creating a brand that not only stands out but also earns credibility—maybe even a Google Knowledge Panel.

Personal Branding for Therapists

Dylan Motto on Personal Branding for Therapists: How to Build Trust and Stand Out

Most therapists are passionate about helping people, but if potential clients can’t find you, how will they know you’re the right fit for them? Dylan Motto understands this deeply. As someone who helps therapists build their online presence, he has seen firsthand how personal branding can change a practice’s trajectory. On a trip to Minneapolis, I met with Dylan Motto, …

The Power of Mentorship: A Conversation with Zachary Regan on Building Genuine Relationships

During a recent conversation with Zachary Regan on his podcast, we explored a topic close to both our hearts: the power of mentorship for young adults. Zac is the owner of Why Real House Stories, a marketing and sales agency that helps entrepreneurs thrive online. He has a great understanding of social media marketing and how to design frameworks for …

personal branding strategy

The Killer Marketing Sequence to Lock Down Your Personal Branding on Social Media

At VendastaCon 2018, Devon Hennig, former VP of Demand Generation at Vendasta, laid out the exact personal branding framework that Dennis Yu has been teaching for years. If you’ve ever wondered why some people seem to own their niche on social media while others post constantly and get nothing back, this talk answers that question. Personal branding is no longer …

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How to Publish Your First Book: Expert Advice from Chandler Bolt

Publishing a book may seem daunting, but as I discovered with Chandler Bolt, the CEO and Founder of Self-Publishing School, it’s more achievable than you might think.  Whether you’re a digital marketer working with local businesses or a first-time writer looking to self-publish your manuscript, Chandler’s advice will guide you through every stage of the process. If you’ve dreamed of …