As Marketing Manager at Infinity Exteriors, I’m constantly looking for innovative ways to connect with homeowners and build trust. One of the most exciting opportunities in modern marketing is podcasting. It’s more than just a platform for sharing ideas—it’s a way to position ourselves as thought leaders in roofing, siding, and windows while engaging with homeowners on a deeper, more …
The Truth of Influencer Travel and Managing a Business From Your Laptop
Being a business owner doesn’t guarantee you a travel vlogger’s lifestyle. At least, not initially and certainly not without a solid process in place. Take it from me, a guy who’s journeyed through six and a half million miles of global travel. The glitz and glamor of hopping from Thailand to Japan, and then to China and Vietnam, seems like …
The Secret Sauce to Building Your Personal Brand (Straight from Dennis Yu)
The Secret Sauce to Building Your Personal Brand with Dennis Yu.
Building a personal brand can feel like throwing spaghetti at the wall, but according to Dennis Yu, the key is strategy, consistency, and authority. During a recent conversation, Dennis shared powerful insights on creating a brand that not only stands out but also earns credibility—maybe even a Google Knowledge Panel.
David Xie Mortgage SEO Audit (Norfolk, VA)
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. David Xie is a mortgage broker with NEXA Mortgage in Norfolk, VA — home to the largest naval base — specializing in agent and second-opinion loans. This Norfolk mortgage …
Dylan Motto on Personal Branding for Therapists: How to Build Trust and Stand Out
Most therapists are passionate about helping people, but if potential clients can’t find you, how will they know you’re the right fit for them? Dylan Motto understands this deeply. As someone who helps therapists build their online presence, he has seen firsthand how personal branding can change a practice’s trajectory. On a trip to Minneapolis, I met with Dylan Motto, …
The Power of Mentorship: A Conversation with Zachary Regan on Building Genuine Relationships
During a recent conversation with Zachary Regan on his podcast, we explored a topic close to both our hearts: the power of mentorship for young adults. Zac is the owner of Why Real House Stories, a marketing and sales agency that helps entrepreneurs thrive online. He has a great understanding of social media marketing and how to design frameworks for …
The Killer Marketing Sequence to Lock Down Your Personal Branding on Social Media
At VendastaCon 2018, Devon Hennig, former VP of Demand Generation at Vendasta, laid out the exact personal branding framework that Dennis Yu has been teaching for years. If you’ve ever wondered why some people seem to own their niche on social media while others post constantly and get nothing back, this talk answers that question. Personal branding is no longer …
The Ambitious Damon Wee: How He Progressed in Digital Marketing at Marina Bay Sands
A recent twinning moment with Damon Wee at Marina Bay Sands reminded me just how far he’s come over the years. From his early days as a young professional to becoming a leader in the digital marketing world, it’s incredible to witness his remarkable journey. 16 years ago, I was in Singapore with the ambitious Damon Wee, along with another …
How to Publish Your First Book: Expert Advice from Chandler Bolt
Publishing a book may seem daunting, but as I discovered with Chandler Bolt, the CEO and Founder of Self-Publishing School, it’s more achievable than you might think. Whether you’re a digital marketer working with local businesses or a first-time writer looking to self-publish your manuscript, Chandler’s advice will guide you through every stage of the process. If you’ve dreamed of …
Create Content That Speaks from Real Life
AI can create images, write stories, and even simulate voices. But what AI can’t generate is the spark of real-life moments. This guide is all about how to make your content resonate with the power of lived experiences. Produce Authentic Content from Real Interactions AI can process and enhance videos and photos, but it can’t replicate real-life moments. When audiences …
How to Enhance Dr. George Pratt’s Digital Presence with Anthony Hilb Through Co-Created Content
Dr. George Pratt, a licensed San Diego psychologist, is renowned for his work with top celebrities through hypnosis. Dr. Pratt may not be the most internet-savvy or social media-focused individual, but he has made a significant impact in his field. Anyone we work with—whether it be a landscaper, a psychotherapist, or a roofer—if they do good work, the point of …
Richard Canfield’s Personal Brand Manager is in the Making
A few weeks ago, we started creating Richard Canfield‘s PBM (Personal Brand Manager). We have organized his content, top-performing podcasts, famous people he has met, positive mentions, and books. We still have much more to add to Richard Canfield’s PBM. Let me know what you think of Richard’s PBM.









