How to Rank on Anyone’s Name

When ranking on a person’s name or a brand name in digital marketing, it usually involves optimizing online content to ensure that it appears prominently when someone searches for that specific name. This can be important for personal branding, reputation management, or promoting a business. But why would you want to rank on your name or someone else’s name? Here’s …

personal branding

7 Secrets to Growing and Scaling Your Personal Brand

Did you know what the most important number is in the world? It’s 1440. Why? Because that’s how many minutes you have during the day and if you spend it intentionally, you can fly.  So if your goal is to become a speaker and whether you are a newbie, an agency, a business, or whatever it is, make sure that …

Personal Branding Success via the Content Factory

Mortgage and real estate professionals are an aging or older industry as a whole. They are deemed to be the people who are not fond of the term “Personal Brand” and prefer the term “digitizing reputation” instead.  I am super glad to be invited by Phil Treadwell to talk about how people from the Mortgage or Real Estate Industry can …

Work

The Myth of Low Priced Consulting

When I first started offering consulting services, I charged $100 to get an hour with me. After all, I had plenty of time in my schedule. Plus, that could turn into a client paying much, much more. Heck, I reasoned that $100 an hour was $200,000 a year, which would let me live like a star since my expense base was a Toyota …

Set Up a 90-Day Challenge Now

Today, I want to discuss some challenges and why I think this will replace courses.  I consider YouTube the graveyard of free courses because there are so many courses on how to do something. There’s even a course on how to build courses. So what does that mean for people that are selling courses? It means you need to reframe a …

Have Your LIGHTHOUSE Strategy in Place to Build Unstoppable Brand Authority

Their audience respects you because they already respect the person who is the LIGHTHOUSE. A LIGHTHOUSE lets you teach by quoting someone with higher authority and showcasing what they’ve done. It’s not because of testimonials; it’s about meaningful collaboration and creating real value together. Here’s Some Advice for You If you’re talking to clients, professionals, or experts in any area, …

XYZ Method and How It’s Powerful

Most small businesses or marketing agencies start out by saying “yes” to everything. This is not surprising because when you’re figuring out how to generate leads, the focus is often on getting money through the door as quickly as possible. And sure, in the short term, that might seem like the easiest way to gain traction. More customers mean more …

11 Pro Tips for Personal Brand Building

Are you just starting out your business or already in the business and are getting caught between how you can grow your personal brand? When you’re a founder and you don’t have a name, you don’t have a reputation, you don’t have a lot of money. It’s hard to get known. You have a chicken and egg.  In this session, …

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How to Make Meaningful Connections (5 ways)

You might be stuck right now in a mindset that says, “Oh, Dennis has a lot of connections, and thus he can do these different things.”  However, I will tell you that getting to the level of where I am now is not so hard. It’s not even technical but more tactical. And you don’t have to pay $20,000 for …