Below you'll find a list of all posts that have been categorized as “Personal Branding”
This is the best way to approach a RepMan (reputation management) package. First look at the number of negative results, the power of the negative results, and how many results there are for that person’s name or company name: We want to figure out how much effort it will be to push these all past the first page on this …
Between 1970, and up until the 1990s, Mcdonald’s used various forms of their slogan “you deserve a break today” to position their brand message deep in their target audience’s psyche. This slogan, in the form of a jingle, positioned Mcdonald’s against one of its biggest competitors … not Burger King, but home cooking. The idea was to compel people to …
We think of Ikea for naked furniture, for example, or Krispy Kreme for mouth-watering donuts. That’s because these companies have developed a good brand differentiation strategy, either intuitively or intentionally. Sometimes though brands become so associated with their product, we conflate their name with it. For example, “Google it” means search for it online. “Hand me a Kleenex” means hand …
One CEO who’s reaped the benefits of a strong reputation is Dennis Yu. He’s built multiple successful businesses and helped thousands of people around the world, much of which has been the direct result of his powerful personal brand. Building your personal brand is no longer an option. It’s a must. Consumers, customers, clients, investors and employees want to know …
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your …
If you’re still running the show all by yourself, you’re working hard but not working smart. Maybe it’s time for you to hire people and become an agency.
A long-time friend of Content Factory, Leonard Kim, constantly inspires us with his personal branding insights. I recently sat down with him to learn how he became a personal branding leader: What inspired you to work in your industry? I tried a few different projects in the meantime until one day it dawned on me: I had already figured out …
In AdWords, you could find your competitor’s keywords and bid against them. In fact, one of my favorite tactics over the last decade (which still works) is using various tools to do this across multiple search engines. You might even straight copy their ads, if relevant and not misleading. You’d use Alexa, Compete, Quantcast, and whatnot for competitive monitoring. The …
Did you know that the Dodge Charger SRT Hellcat is capable of 204mph? And that it’s able to hit 60mph in 3.7 seconds? If you love electric cars, the Tesla P85D can do 60mph in 3.1 seconds, with an electronically limited top speed of 155mph. Impressive, right? But even with all this power and speed, what if you don’t know how to …
