In a recent session with Marko S. Sipilä, the founder of CoatingLaunch, we discussed how you can use the Dollar a Day strategy as a powerful tool for your home service business. You can generate leads, address customer service issues, secure partnerships, or achieve any other goal using the Dollar a Day strategy on any social media platform, including Google. …
Leverage the One Moment of Authority to Build Your Business
Do you know how to use the one moment of authority to be able to build your business? A lot of people don’t understand that you need one moment, one event, one speaking opportunity, or one podcast episode. It’s like how Russell Brunson wisely puts it, “You’re just one funnel away.” I will show you what to do when you …
Crafting Persuasive Real Estate Marketing Content that Drives Customer Action
Introduction During a recent conversation with Kyle Strohschein and Chris Scott, we delved into the realm of lead generation campaigns and explored strategies to enhance the downstream funnel for greater impact in the real estate industry. I provided insights and tips on developing compelling content to elevate the effectiveness of our dollar-a-day campaign. Additionally, we examined the significance of retargeting …
The Content Strategy for Videos
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the content strategy for videos The Funnel Think about the videos in three different levels of engagement. You have probably heard of Know, Like, and Trust, or Top, Middle, and Bottom of the funnel, or maybe you’ve heard of Why, How, and What. The social networks and …
What’s the Topic Wheel
The Topic Wheel is one part of personal branding and content marketing. Most people produce content randomly with no connection to other content. But to be a true marketer and grow sales, everything you do must be a concept that ties into your overall framework. If you organize all your content by topic and connect those topics to the appropriate …
How to Make Meaningful Connections (5 ways)
Some business owners are so focused on learning the technical skills required to run their businesses that they forget the most powerful tool they have, which is knowing how to make meaningful connections. You might be stuck right now in a mindset that says, “Oh, Dennis has a lot of connections, and thus he can do these different things.” However, …
How to create, edit, share, and boost a WHY video
Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, …
Automotive Social Media Charlatans Exposed
I have been a part of the automotive aftermarket for over seven years now. Companies and brands of all shapes and sizes are realizing the relevance and power of social media. While their efforts are admirable, many are not capturing the characteristics of the aftermarket that make it unique from all others. That being said, there is a stark contrast within …
Your Idea of a Facebook Funnel is Backwards
In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …