Introduction Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.” One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel. The Importance of Retaining Clients BAIN did …
Build Your Business Around LIGHTHOUSES and Attract High-Paying Clients
Have you ever had a low-paying client who second-guesses your expertise, micromanages every detail, and demands more than they’re paying for? Over the years, I’ve worked with clients across the spectrum — some paying $100,000 a month and others as little as $1,000 a month. And here’s what I’ve learned: The irony is that serving both types of clients takes …
Do You Know the #1 Reason Why Clients Leave?
I was loading groceries at Costco when a client called me. So I answered it– I squished the phone between my shoulder and ear while putting stuff on the conveyor belt. As a founder, you can’t be MIA – Missing In Action. No matter how “busy” you are or how unimportant you think a client is. I even answer my …
7 Best Cold Email Practices by Alex Berman
Wondering how someone like Alex Berman has generated over $100 million via cold email? Here are his 7 best cold email practices he wish he followed earlier: 1) Spend 4-6 minutes researching Research your leads: – Industry – Job title – Company size – Active social media channel Don’t send emails to: – Industry you have no case studies in …
5 Ways to Turn Boring Attorney Websites into Entertaining Ones
If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered. My website was no exception, and I am an attorney by profession. It was the day for me when San Francisco Small Business Development Center and the Public Library sponsored Dennis Yu’s website audit training. I attended …
Aaron Gobidas of GoBeRewarded– Think Twice Before Giving Him Your Money
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
Build Value Ladders. Win Sales, Profits, Customers
How do you bring an open audience all the way up to people who are purchasing products or who are VIP customers? The answer is simple – the value ladder. Some people call it the ascension path or a funnel where they have all kinds of other words for the idea that you build an audience through free content. In …
Lawyer Content Marketing at Scale (5 strategies)
Lawyers are busy. Here is one of the best ways for them to do their content marketing at scale: In this example, we take a raw forty-minute video interview and turn it into several pieces of marketable content. In the video below, Dennis talks with immigration attorney Sung-Ho Hwang from hwanglaw.com about immigration challenges in the tech, marketing, and business …
BC- Basecamp
An online collaboration app that lets people manage their work together and communicate with one another. With built-in email integration features, now your team can send messages, post to-do lists with files and texts documents only by using an email. How cool is that? Projects You can organize projects into different categories and assign them to your team.
4 Secret Words To Communicate Well
Whenever a salesperson engages in communication, it takes skill, practice, and using these four secret words to be able to convey what they mean. Consider applying the RACI model (Responsible, Accountable, Consulted, and Informed) for any particular task in question in order to communicate effectively. To be effective at communicating means you’ll be effective at iterating and delegating. Don’t let …
Our Courses and Academy are FREE for a limited time!
My friend, Ali, told me he got laid off today. Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurant and retail workers are losing their jobs– and it’s not their fault. My heart breaks. Same for workers everywhere– even entrepreneurs and agencies– as Corona …
What do you do when a client won’t respond to email and won’t use your project management system?
Some of them prefer to use Facebook messenger and text, which leads to side conversations. And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this quickly becomes a mess. We use basecamp so we have an audit trail– to prevent “he said, she said”. Our rule, that all clients …