How Capturing Moments with Clients can Pay Dividends Forever

My recent trip with Dan Ulin and Dennis Yu across Pakistan, India, and Dubai offers profound insights into leveraging real-world experiences for impactful digital marketing. In this article, I hope to explain the significance of capturing moments with clients that can pay dividends forever. The Narrative of Authenticity Our adventure was not just a trip; it was a series of …

A Conversation Between Frankie Fihn and Dennis About the Content Factory

Dennis got on a call with Frankie Fihn, owner of Beyond Agency Profits, where he explained his whole process and how agencies like Frankie’s can benefit from it. Here is the condensed version of that conversation. The Content Factory Explained Dennis explains that the Content Factory is organized into four phases. He says that the first one, producing content, is …

Fake PR Agency CEOs Ulyses Osuna, and Gavin Lira, Under Investigation

In the world of Fake PR, maintaining the integrity and coming out clean is no small feat.  So, major props to Ulyses Osuna for coming clean about paying writers under the table to post featured articles. Not only does this violate journalism ethics, but it’s illegal per FTC disclosure rules. Then there’s Gavin Lira and Grant Lira of Empathy Firm, …

An Effective Model for Retaining Clients

Introduction Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.” One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel. The Importance of Retaining Clients BAIN did …

Invest in LIGHTHOUSE Relationships

How do we overcome clients and partners who think they are pros but aren’t? Who keeps insisting on their point of view, even if blatantly wrong? Who Are LIGHTHOUSE Clients I’ve had clients who pay us $100,000 a month and some $1,000 a month. Here is what I’ve noticed as the key differences. The former don’t demand as much and …

Do You Know the #1 Reason Why Clients Leave?

I was loading groceries at Costco when a client called me. So I answered it– I squished the phone between my shoulder and ear while putting stuff on the conveyor belt. As a founder, you can’t be MIA – Missing In Action. No matter how “busy” you are or how unimportant you think a client is. I even answer my …

7 Best Cold Email Practices by Alex Berman

Wondering how someone like Alex Berman has generated over $100 million via cold email? Here are his 7 best cold email practices he wish he followed earlier: 1) Spend 4-6 minutes researching Research your leads: – Industry – Job title – Company size – Active social media channel Don’t send emails to: – Industry you have no case studies in …

5 Ways to Turn Boring Attorney Websites into Entertaining Ones

If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered. My website was no exception, and I am an attorney by profession. It was the day for me when San Francisco Small Business Development Center and the Public Library sponsored Dennis Yu’s website audit training. I attended …