4 Secret Words To Communicate Well

Whenever a salesperson engages in communication, it takes skill, practice, and using these four secret words to be able to convey what they mean. Consider applying the RACI model (Responsible, Accountable, Consulted, and Informed) for any particular task in question in order to communicate effectively. To be effective at communicating means you’ll be effective at iterating and delegating.

Don’t let that canned excuses be the reason for your termination. Data shows that a team that communicates well with each other increases their productivity, improved client relations, and overall satisfaction of everyone else in the workplace.

Imagine that you have this many subscribers on a thread that has over 100+ iterations.

What do you think will happen to their inboxes? Their inboxes will obviously be full. And we don’t want our people, especially YOU (if you are just starting in our company) to get overwhelmed by the number of emails.

To avoid this problem, unsubscribe the people who shouldn’t be on that thread and aren’t adding value. For example, a thread that is handling Design related tasks. There shouldn’t be any Video Editors, Marketing Specialists, etc. There should only be Dennis, the assigned Designer, Team Leader, and/or Project Head.

The key here is to be organized. An organized inbox is easier to manage compared to a messy one. You can easily reply to your emails and provide feedback to your customers. Finishing projects in due time.

To denote the roles of the various participants in a project, we use the RACI model. RACI describes the participation by various roles in completing a task or creating a deliverable for a project.

To expound these 4 secret words in detail…

R – Responsible: Those who do the actual work to achieve the task. We are the R— meaning that multiple people are Responsible for the project’s success. The R portion represents whoever is involved with completing any portion of the task.

A – Accountable: The person who makes the final decision and has the ultimate ownership. Meaning you own the task, completely. The buck stops with you. Even if so-and-so didn’t reply to your email or give you access to that particular system. It’s your job to stay on top of dependencies, as opposed to having a great set of excuses later when someone else fails in silence. There is only one A, or else you have too many cooks in the kitchen.

C is consulted, which means that you might need the expertise, advice, or permission of others to proceed. The C role is dangerous here since a lot of people will want to be involved in your project, especially if it’s high profile and involves social media—something that everyone feels they are an expert in.

I – Informed: The person who must be informed that a decision or action has been taken. These are folks who you should keep an update, usually AFTER you have made a decision and have taken action.

Dennis Yu

About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.


He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.


He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.


Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.


You can contact him at dennis@blitzmetrics.com