Are you fed up with excuses that people use to cover for a lack in communication? So are we. This article explains it all.
Your landing page might be broken — here’s how to fix it
Most landing pages fail because they focus on features instead of benefits. Your audience doesn’t care about what your product is—they care about what it does for them. If your landing page talks about “anti-rust guitar strings,” but not how they protect the fretboard or improve sound, you’ve missed the point. In this post, we break down why leading with emotional benefits—not technical features—is the key to higher conversions. Learn how to craft landing pages that make people say, “I need this.”
10 Tips to Online Marketing Success
Confused about how to gain truly loyal customers through online marketing? You don’t want to feel like you’re underwater and alone. Many of us have already been there and we want proven results. So to help you stay afloat and increase your online presence and competitiveness. Here are 10 Tips To Online Marketing for you to implement today. 1. Personal …
Why get rich quick schemes are like strangers offering candy to children.
Remember the advice “don’t talk to strangers or adults offering you candy” as a child? When you’re a marketer, would you accept if someone offered you a program that makes $17,000 per day that sets up in less than 10 minutes? Uh, no. We shouldn’t touch get rich people. Replace the candy with “easy” schemes designed to lure you in. Like …
Hey Millennials: Get a job!
Young adults face an increasing chasm between the education system and a sustainable income. To better understand the challenges, I’ve been reading “Higher Education in America” by Derek Bok, who was president of Harvard for 20 years. It’s what you expect from someone so scholarly– 479 pages of well-researched critique, presented ever so tactfully. To save you the time, here …
Jon Acuff’s Social media secret has been revealed
During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed. Why during this specific event you may ask? Because he believes in Infusionsoft just like we do! What was the secret you might ask? “It’s about the People!” When using Facebook, the people are the most important part! Such a simple phrase yet …
13 shocking things the NSA discovered from mining social data
With all of the talk of NSA and Prism lately, one has to wonder what exactly they discovered when mining your social data. Don’t ask us how we got this, but here’s what leaked: 1. The security of the nation’s tacos are at stake… This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit …
Why our software is AWFUL
Somebody told me this afternoon that he saw no value in our social analytics tool. And you know what? I completely agreed. We messed up because we didn’t care to ask him what his goals were. So the fact that we have a couple hundred metrics across Facebook, twitter, YouTube, Instagram, and other sources– it meant nothing to him. We …
Social posting during a crisis– experts react
Jason Miller of Marketo said that he turned off his social media channels when he heard about what happened in Boston yesterday. Koka Sexton agrees, noting, that Sprout Social, a community management tool, even put an alert at the top of the screen about Boston. Peter Shankman caught some flak by posting the following comment: Would it be insensitive to …
7 Habits of a highly effective modern marketer
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share 1. Hustle – All Day Everyday Marketing has shifted its focus to new media (social media, blogs, online forums etc.), the entire world is on the internet, there is no such thing as a 9-5 anymore for …