Remember the advice “don’t talk to strangers or adults offering you candy” as a child?
When you’re a marketer, would you accept if someone offered you a program that makes $17,000 per day that sets up in less than 10 minutes?
We shouldn’t touch get rich people. Replace the candy with “easy” schemes designed to lure you in. Like the advice you give children about strangers, we should be running from them.
It’s not that we don’t care about success or don’t think money isn’t important.
Rather, we don’t want to misrepresent.
We want to provide a clear, realistic path to success because we really care.
We could sell a TON of guides and live the opulent lifestyle by merely dressing up what we have in breathless promises– no need to improve upon what we have or actually deliver.
We could stop right now with the hard work of platforms and training that’s backed by years of iterating proof.
Then shift focus to hyping it up– getting the eager masses to open their wallets.
We’d sell the training with fake enthusiasm and cash out, later mocking these clueless idiots– how easily we can separate them from their money.
Jesus needs to overturn the tables in the synagogue.
Look at Steve Martin in Leap of Faith in this 2 minute video clip.
Run from folks like that who hide behind a charade of success.
If you never hear them admit to struggle, it’s not real.
Entrepreneurship is hard.
Elon Musk says it’s like eating glass and staring into the abyss.
You should seek practitioners who have done what you want to do.
They’re busy doing, not going from conference to conference self-promoting.
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About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at firstname.lastname@example.org