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Remember the advice “don’t talk to strangers or adults offering you candy” as a child?
When you’re a marketer, would you accept if someone offered you a program that makes $17,000 per day that sets up in less than 10 minutes?
Uh, no.
We shouldn’t touch get rich people. Replace the candy with “easy” schemes designed to lure you in. Like the advice you give children about strangers, we should be running from them.
It’s not that we don’t care about success or don’t think money isn’t important.
Rather, we don’t want to misrepresent.
We want to provide a clear, realistic path to success because we really care.
We could sell a TON of guides and live the opulent lifestyle by merely dressing up what we have in breathless promises– no need to improve upon what we have or actually deliver.
We could stop right now with the hard work of platforms and training that’s backed by years of iterating proof.
Then shift focus to hyping it up– getting the eager masses to open their wallets.
We’d sell the training with fake enthusiasm and cash out, later mocking these clueless idiots– how easily we can separate them from their money.
Jesus needs to overturn the tables in the synagogue.
Look at Steve Martin in Leap of Faith in this 2 minute video clip.
Run from folks like that who hide behind a charade of success.
If you never hear them admit to struggle, it’s not real.
Entrepreneurship is hard.
Elon Musk says it’s like eating glass and staring into the abyss.
You should seek practitioners who have done what you want to do.
They’re busy doing, not going from conference to conference self-promoting.
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Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.