Remember the advice “don’t talk to strangers or adults offering you candy” as a child?
When you’re a marketer, would you accept if someone offered you a program that makes $17,000 per day that sets up in less than 10 minutes?
We shouldn’t touch get rich people. Replace the candy with “easy” schemes designed to lure you in. Like the advice you give children about strangers, we should be running from them.
It’s not that we don’t care about success or don’t think money isn’t important.
Rather, we don’t want to misrepresent.
We want to provide a clear, realistic path to success because we really care.
We could sell a TON of guides and live the opulent lifestyle by merely dressing up what we have in breathless promises– no need to improve upon what we have or actually deliver.
We could stop right now with the hard work of platforms and training that’s backed by years of iterating proof.
Then shift focus to hyping it up– getting the eager masses to open their wallets.
We’d sell the training with fake enthusiasm and cash out, later mocking these clueless idiots– how easily we can separate them from their money.
Jesus needs to overturn the tables in the synagogue.
Look at Steve Martin in Leap of Faith in this 2 minute video clip.
Run from folks like that who hide behind a charade of success.
If you never hear them admit to struggle, it’s not real.
Entrepreneurship is hard.
Elon Musk says it’s like eating glass and staring into the abyss.
You should seek practitioners who have done what you want to do.
They’re busy doing, not going from conference to conference self-promoting.
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About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.