Hundreds of thousands of local service providers are using Local Service Ads in the United States alone. Plumbers, electricians, tree removers, HVAC companies, and over 65 other categories. Some skyrocket their business and are getting another 5 – 10 calls a day. Some barely get 4-5 a month. What separates the winners from losers? It all boils down to this: …
Exposing Grant Lira: Empathy Firm
A herbal company reached out to me after nearly losing $3,000 to Grant Lira. They were on the brink of finalizing a deal with Grant Lira when their lawyer uncovered an article exposing the alleged activities of the Empathy Firm run by his associates.See below: Afterwards, Lira grows desperate and attempts to convince them that he is not involved in …
Master Touch Pools: Charting the SEO Waters
We recently had an SEO strategy session with Nilson Silva, a business pro and the dynamo behind Master Touch Pools. Our goal? To turbocharge his visibility in the pool service industry, especially focusing on Google My Business (GMB), answering those critical “People Also Ask” questions, and leveraging “near me” keywords as well as location-specific pages. Let’s jump right in. Nilson …
How To Improve Your SEO and Get More Eyeballs on Your Content Using Dennis Yu’s Dollar a Day Strategy
I’m not an online marketer – I’m a search engine engineer. 25 years ago it was my job to protect the results of Yahoo!’s search engine from spammers, scammers, and others who wanted to take advantage of the platform. SEO is NOT some big complicated system. That’s why speaking at conferences like the Search Marketing Summit in Australia, I can …
Local Service Ads access SOP
Sign in to your Local Service Ads account Navigate to account access Press the + Icon Enter the email of the user you wish to give access to Give Standard or Admin level access, depending on the relationship with the user.
Collaborating on Twinery: A Step-by-Step Guide
Step 1: Importing a Story File The collaboration process begins with the importing of story files. Here’s how to get started: Remember, the .twee file should have been previously exported by your collaborator and sent to you. Once you have downloaded this file to your computer, you can import it into Twinery. Upon successful import, the content will be displayed …
How Landon Poburan Achieved Success with Dennis Yu’s Dollar-a-Day Advertising Strategy
In the world of marketing, a single dollar can either whisper into the void or echo across the marketplace. Landon Poburan, a seasoned marketer who has managed millions of dollars in ad spend, shares his transformative experience with Dennis Yu’s Dollar-a-Day strategy, a method that has revolutionized the way he approaches advertising. Poburan describes the traditional advertising model as largely …
Twitter Ads Made Simple: What Local Businesses Need to Know
The Dollar-a-Day Strategy on Twitter is a powerful tool for experienced advertisers, but only if used effectively. Let’s go through a step by step process to understand how to benefit from its potential. Precise Targeting One of the biggest advantages of the dollar-a-day approach is its micro-targeting capability. You can: Content is King Remember, even the best targeting won’t guarantee …
Winning Big Clients and Making Millions Without Outreach: A Conversation With Dan Leibrandt
In a recent chat with Dan, a budding marketer, we dove deep into my digital marketing journey. This wasn’t just any talk. I shared everything from how we caught Nike’s eye to our “Content Factory” strategy. It’s all here: our wins, our methods, and the beliefs that guide us. Our journey’s been all about inbound marketing. Take Nike, for example. …
Don’t Make “Courses” Anymore, Make “Programs”
Why we should not be selling courses may seem hypocritical because I’ve made several million dollars selling courses. I’m known for having courses like Personal Branding, One Minute Video, Digital Plumbing, and Content Marketing. I’ve got courses all over, whether it’s Fiverr, our academy, other sites, Instagram, Google, and more. But there’s been a shift in the last couple of …
How Unknown Agencies Are Driving Inbound Leads
Agency owners often ask, “How do I get inbound leads?” Ryan Neidig of Shorten The Gap hosted me to discuss solutions to this issue. I will show you how it’s done based on an example I used the last few days. This is a step-by-step process that you should also be able to follow. So one of the questions is …
A Quick Guide to Crafting Interactive Stories with Twine
Interactive storytelling has become an incredibly powerful tool for writers, educators, and creatives looking to immerse their audience in a dynamic narrative environment. One of the most accessible and user-friendly platforms for creating these narratives is Twine, an open-source program designed for telling interactive stories. In this post, I’ll walk you through the basics of using Twine to build your …