Star Smith’s Mr. Clean Power Washing already ranks for 363 keywords across Baltimore — but she pays $2,100 a month for map work that likely runs on spammy link farms, so the audit is really about cutting waste and turning rankings into booked jobs. 363 keywords ranked in Google’s top 100 32 Domain Rating — average for a local site …
How Taylor Moore Transformed a Family Business with Technology
Taylor Moore is the owner of E.T. Moore Manufacturing, Inc. From the company’s accidental beginnings to its embrace of modern technology, his journey highlights the evolution of reclaimed and antique lumber, historical restorations, and the digital shift that has transformed the business. Before the digital era, E.T. Moore Manufacturing, Inc. relied on traditional methods such as word of mouth, the …
Common Operational Mistakes Local Service Businesses Make and How to Fix Them
As a local service business, here’s something obvious that your marketing agency won’t tell you: increased call volume doesn’t always mean increased profit. For example, if you take a new plumber with a single truck and send them 100 qualified leads in a week, they can’t possibly fulfill them all by themselves. Similarly, if you’re unprepared for accepting new jobs, …
The Essential Six-Step Framework To Build Your Brand
Many people sell SEO services, but I believe if someone is truly good at something, they should have a proven SOP and make it public and free. At Yahoo, we built a lot before Google became Google, and many of the people I trained went on to work there. With my experience in search engines, why not learn from someone …
What Darren Shaw Wants Every Local Business to Know About SEO (But No One Teaches)
I’m sitting down with Darren Shaw, the founder of Whitespark and one of the most trusted names in Local SEO. We’re talking about what actually works for local businesses who want to rank, get leads, and avoid SEO scams. We’ve known each other for over a decade, following each other on social and in SEO circles. How to Spot Bad …
Why We Avoid the Term “Digital Marketing Expert”
We’ve spent over $162 Million on Google Ads for our clients since 2002, generating anywhere from a 3x – 20x ROAS. On Facebook and other ads platforms in the last 20 years, we’ve spent well over $1 Billion. Before founding BlitzMetrics, I used to run Analytics at Yahoo!, where my job was to protect the search engines from malicious actors. …
The Key To LinkedIn’s Algorithm – How To Get More Engagement For Your Posts
Anyone who’s anyone in business is on LinkedIn. Whether you want more connections, likes, and recognition, or just want more clients and customers – you want to be growing your profile on LinkedIn. As someone who helped lead Yahoo!’s analytics, I found myself in a unique position to talk about LinkedIn’s algorithm as a former search engine engineer. I recently …
Brandt Heating & Air Conditioning SEO Audit for Iowa City HVAC
Brandt Heating & Air Conditioning runs a strong HVAC shop in Iowa City — a 4.7-star reputation and quality work — but the website earns almost no organic traffic, so Google barely sends them cooling and AC-repair calls they should already own. 9 Domain Rating — almost no link authority 4.7★ GMB rating — proof the work is real ~0 …
How We Almost Got Scammed for $19,000: A Warning to All Businesses
This morning, our company narrowly avoided falling victim to a scam that nearly cost us $19,000. Despite the precautions we have in place, scammers are finding new ways to deceive even the most vigilant businesses. The scam started with an email that appeared to be from me, instructing our accounting team to pay an overdue invoice from Oracle. The email …
Forgeline Motorsports: An SEO And Site Speed Audit
David Schardt, President of Forgeline Motorsports, builds some of the world’s top custom forged aluminum wheels — but the website does not rank like the craftsmanship deserves. This Forgeline Motorsports SEO audit found a strong DR 51 domain bleeding 16,000 backlinks and crawling at a mobile speed score of 33. Here is the gap and the fix order. DR 51 …
How to Qualify for a Content VA Position
Welcome – we’re glad you’re here and want to get you a great job in an exciting role in digital marketing with growth opportunities. At BlitzMetrics, we value competence, reliability, and a commitment to delivering exceptional work. If you’re looking for a rewarding career where you can develop top-tier digital marketing skills and earn competitive pay, this is your chance. …
SEO Audit for Star Heating & Cooling: How to Improve Your HVAC Business’s Online Presence for Better Results
Star Heating & Cooling, an HVAC company serving the Noblesville, Indiana area, ran a multi-week audit with Dennis Yu that exposed an overpriced legacy SEO vendor, a five-year-old underperforming Local Services Ads account, and a backyard of local keywords worth owning — then turned a weekly metrics habit into real ranking gains. #2 where Star now ranks in Google for …









