At Definitive Seminar 1

How Taylor Moore Transformed a Family Business with Technology

Taylor Moore is the owner of E.T. Moore Manufacturing, Inc. From the company’s accidental beginnings to its embrace of modern technology, his journey highlights the evolution of reclaimed and antique lumber, historical restorations, and the digital shift that has transformed the business. Before the digital era, E.T. Moore Manufacturing, Inc. relied on traditional methods such as word of mouth, the …

Common Operational Mistakes Local Service Businesses Make and How to Fix Them

As a local service business, here’s something obvious that your marketing agency won’t tell you: increased call volume doesn’t always mean increased profit. For example, if you take a new plumber with a single truck and send them 100 qualified leads in a week, they can’t possibly fulfill them all by themselves. Similarly, if you’re unprepared for accepting new jobs, …

How We Almost Got Scammed for $19,000 A Warning to All Businesses

How We Almost Got Scammed for $19,000: A Warning to All Businesses

This morning, our company narrowly avoided falling victim to a scam that nearly cost us $19,000. Despite the precautions we have in place, scammers are finding new ways to deceive even the most vigilant businesses. The scam started with an email that appeared to be from me, instructing our accounting team to pay an overdue invoice from Oracle. The email …

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Forgeline Motorsports: An SEO And Site Speed Audit

David Schardt, President of Forgeline Motorsports, builds some of the world’s top custom forged aluminum wheels — but the website does not rank like the craftsmanship deserves. This Forgeline Motorsports SEO audit found a strong DR 51 domain bleeding 16,000 backlinks and crawling at a mobile speed score of 33. Here is the gap and the fix order. DR 51 …

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SEO Audit for Star Heating & Cooling: How to Improve Your HVAC Business’s Online Presence for Better Results

Star Heating & Cooling, an HVAC company serving the Noblesville, Indiana area, ran a multi-week audit with Dennis Yu that exposed an overpriced legacy SEO vendor, a five-year-old underperforming Local Services Ads account, and a backyard of local keywords worth owning — then turned a weekly metrics habit into real ranking gains. #2 where Star now ranks in Google for …