Update (Oct. 3, 2025) – The peace order described below has been dismissed because the petitioner failed to appear. See the proof in the court docket below and read my latest post here: Peace Order Dismissed: Another Lawfare Loss for Benson Fisher & Richard Schimel. For a comprehensive archive of Benson J. Fischer’s lawsuits, court records, and forensic audits, see …
Ross Franklin brought us in to grow sales for Pure Green and boost his personal brand. Then he raised the stakes with a challenge with specific SEO targets and real money on the line. Hit the numbers, get paid. Here’s how we’re doing it. The Challenge: Build Ross Franklin’s Brand to Drive Franchise Growth Ross Franklin, founder and CEO of …
Yes, you read that right. Attorney Richard E. Schimel and his client, self-proclaimed marketing guru Benson J. Fischer, have filed a lawsuit demanding $6,000,000 in damages because I had the audacity to write about them. Not fabricate, not lie—just write. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link …
If you’ve been searching for “roofing contractors Appleton” or “siding contractors Appleton WI,” you’re likely comparing quality, price, and trust. At Infinity Exteriors, we bring all three—and more—to every job. With a ton of five-star reviews near your home, a lifetime workmanship warranty, and clear, competitive pricing, we’ve become the preferred choice for homeowners across the Fox Valley. Roofing Contractors …
In the competitive world of home exterior services, companies offering roofing, siding, and window replacements often find themselves playing defense—waiting for a storm, a hail event, or a customer emergency to trigger a call. But what if we could flip the script? Let’s explore how predictive analytics—a tool more often used in tech and finance—is quietly revolutionizing home improvement marketing. …
Latest LinkedIn Ads Updates (2024-2025) Since our last update, LinkedIn has rolled out a slate of new ad features that AJ Wilcox has been buzzing about. Here are some highlights: Dynamic Sponsored Content: Salesforce and others are testing dynamic variables (like industry or company name) in sponsored content, allowing more personalization in your creatives ([Ep 151 – LinkedIn Ads New …
Clients don’t usually leave because the results are bad. They leave because they feel neglected. To prevent this, we use a simple yet powerful framework: the stoplight method. What Is the Stoplight Method? The stoplight method is a color-coded system that gives immediate visibility into the status of every client. It’s designed for clarity and proactive intervention– allowing operations and …
Most marketing advice is vague. Worse, it’s not actionable. Working with Dennis Yu changed that for me. At BlitzMetrics, everything we run — from agent operations to content distribution — follows his systems. While consuming content and learning the strategy is useful, we get the added advantage of building these systems directly with Dennis—inside real campaigns, for real businesses. Lewis …
The Hard Truth Marketers Must Accept After more than two decades in the marketing and advertising industry, one reality has remained constant: people don’t care about marketing nearly as much as marketers do. It may sound harsh, but understanding and accepting this truth is one of the most valuable insights any marketer can gain. As marketing professionals, we live and …
Jeremy Newman, owner of a restoration company, is doing what most business owners dream of — taking control of his company’s marketing by bringing it in-house. If you feel like your digital marketer is ripping you off, it’s probably because they are. Marketing isn’t some secret spell. It’s a repeatable system — one you or someone on your team can …
Free-ebooks.net helps real authors get seen. And that means following real directory standards. The new development team at free-ebooks.net identified a backend issue: duplicate profiles – one labeled “author,” the other “reader.” That setup doesn’t work. A real directory should have a single user profile that upgrades based on features, not separate accounts. We got on a call to clarify …
In the competitive world of home services — roofing, siding, windows, HVAC, solar, and beyond — standing out is everything. One often overlooked yet incredibly powerful strategy for growth is becoming a certified installer with major manufacturers and platforms. Not only does certification validate your expertise, but it also unlocks a suite of marketing tools, content resources, and co-branding opportunities …
