Two ads, one pageview

The benefit of having multiple campaigns is that you can take more than one of the 7 RHS (Right-Hand Side) ads. In Google, you can serve your ad in only one of the 10 spots. One ad per domain. But apparently Facebook doesn’t enforce this rule. In outdoor advertising (such as on subway trains), a company will buy all the …

Why you shouldn’t buy our software

First off, it’s just awful. But the other reason is that you might not have enough data to have anything meaningful to look at.     We’re known for doing beautiful real-time visualizations (that’s a live link to 1% of everything happening on twitter. But for most companies, if we monitor your mentions real-time, you’ll be waiting a long time between tweets.   …

Sponsoring, boosting, and promoting Facebook posts

So I promoted this post to see the impact. I got twice as many views. Of course, as a user (not a page’s promoted post or the boost post), I don’t know how many impressions I got. But anecdotally, I got 20-30% more interactions than I’d get through organic alone. Thus, the paid boost likely reached folks who were slightly less likely to …

When newsfeed posts go wrong

Chevron runs this post in the newsfeed– boasting of their 2.7 million barrels production per day, accompanied by picture of barrels as far as the eye can see.   “Pretty awesome when you think about it,” they say.   I counted the first 20 comments and every single one was negative.     Jon Loomer, Facebook advertising expert, has written …

4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold

One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not talking about more fans or people liking your cat pictures; I’m talking about measurable ROI. These tips will supercharge your Facebook marketing: 1.) Utilize lookalike audiences to find new prospects Match your existing customer base (email list) to Facebook and …