Embracing Hands-On Expertise: Navigating the Transition from Coaching to Active Agency Ownership

In terms of starting your own agency, leveraging your excellent network would likely lead to quick client acquisition and establish your reputation and authority in the field. However, if you’ve been more focused on coaching and haven’t fully immersed yourself in the operational side of running an agency and being hands-on, there may be some challenges when it comes to getting into the nitty-gritty of the work. It’s important to acknowledge that rolling up your sleeves and diving into the day-to-day operations requires more effort than people may assume.

Personally, although I’ve had some successes in the past and could have chosen to simply speak on stage and reminisce about the old days, I still actively engage in running ads and stay up to date with the latest strategies because I firmly believe in the Learn-Do-Teach paradigm. Even when I coach, I make sure that I actually demonstrate how an activity is to be done instead of just making a slide presentation.

Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.