Embracing Hands-On Expertise: Navigating the Transition from Coaching to Active Agency Ownership

In terms of starting your own agency, leveraging your excellent network would likely lead to quick client acquisition and establish your reputation and authority in the field. However, if you’ve been more focused on coaching and haven’t fully immersed yourself in the operational side of running an agency and being hands-on, there may be some challenges when it comes to getting into the nitty-gritty of the work. It’s important to acknowledge that rolling up your sleeves and diving into the day-to-day operations requires more effort than people may assume.

Personally, although I’ve had some successes in the past and could have chosen to simply speak on stage and reminisce about the old days, I still actively engage in running ads and stay up to date with the latest strategies because I firmly believe in the Learn-Do-Teach paradigm. Even when I coach, I make sure that I actually demonstrate how an activity is to be done instead of just making a slide presentation.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.