If you’re struggling to get engagement on your social media ads, you’re not alone. It can be frustrating to see your content fall flat with your audience after you’ve invested considerable time and money into creating it.
But what if we told you that for just a dollar a day, you could reach thousands of people and get a high engagement rate on your ads? It’s true, and we’ve done it ourselves.
Dollar a Day in Action
In just seven days, we spent $7 on ads and reached 6,960 people, with 1,799 engaging with our content. That’s a 26% engagement rate. And if you’re not getting at least a 10% engagement rate on your Dollar a Day ads, something is wrong.
So what’s the secret to getting high engagement rates? It all comes down to the relevance of your content. Your ads should be so relevant that people must engage with them. It means they’re more likely to become a lead, attend your webinar, come into your office, or call your number.
But how do you ensure your content is relevant? We’ve identified four reasons why your ads might not be getting the engagement you want:
- Low authority
- Low relevancy
- Weak hook
- Poor formatting
The Simplest Fix
The simplest fix is to boost your content with Person A, targeting organizations that would know Person A. If you’re co-creating content with Person A (like a podcast), where you’re talking about achieving a certain result, their followers will click on it– even if they don’t know who you are.
And this is where the “secret” of Dollar a Day comes in. The key is to leverage the audiences of your lighthouses (a term we explore deeply) to sell for you, so you don’t have to build a “personal brand” or sell on camera yourself.
So how do you find your lighthouses? Look for people or organizations in your industry that have a large following and a strong reputation. These people can help you reach your target audience and build your credibility.
The Key to Success
But the key to success with Dollar a Day is the routine testing of your ads to find winners. Once you find an ad with a 10%+ engagement rate, boost it with a higher budget. You can start with $100 a day, and if it continues to perform well, you can even increase your budget to $10,000 a day.
And here’s a bonus tip: the higher your engagement rate, the lower your ad and traffic costs. On Google, this is called Quality Score. On Facebook, it’s called Relevance Score.
If you’re looking to improve your social media ads and get more engagement, check out our Dollar a Day Course. We’ve recently updated it with even more tips and strategies to help you succeed. With just $1 a day, you can reach thousands of people and build your business. Also, it works great on other platforms, too.
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