Remember the advice “don’t talk to strangers or adults offering you candy” as a child? When you’re a marketer, would you accept if someone offered you a program that makes $17,000 per day that sets up in less than 10 minutes? Uh, no. We shouldn’t touch get rich people. Replace the candy with “easy” schemes designed to lure you in. Like …
3 solid frameworks to help you with managing projects
Managing a project or campaign without iteration is like hunting blindfolded- as to say, shooting in the dark when it comes time to report or make a change. Are you even anywhere near hitting your target? Worst yet, you could be aiming your gun at your hunting partners (your team/coworkers). One wrong move could be deadly if you’re not openly communicating …
What is the best way to determine a page’s ROI?
Everyone wants to determine the ROI on their page likes and be able to directly attribute a page like’s value relative to a conversion. But there’s been confusion conveying this value in a way that’s measurable back to that bottom dollar. So what’s the best way to track this or paint a better picture on the value of a like? …
Your true competitors aren’t who you think they are.
In AdWords, you could find your competitor’s keywords and bid against them. In fact, one of my favorite tactics over the last decade (which still works) is using various tools to do this across multiple search engines. You might even straight copy their ads, if relevant and not misleading. You’d use Alexa, Compete, Quantcast, and whatnot for competitive monitoring. The …
Power Hacking Tips on Facebook’s Business Manager
Before it was launched, we got early access to Facebook’s Business Manager. So we want to share some tips and insights that will help you make the most of this awesome tool. Initially, Facebook rolled the tool out to a handful of agencies. They didn’t have the equivalent of the Google MCC (My Client Center) to handle multiple client accounts. …
Going 200 miles per hour… but in the wrong direction
Did you know that the Dodge Charger SRT Hellcat is capable of 204mph? And that it’s able to hit 60mph in 3.7 seconds? If you love electric cars, the Tesla P85D can do 60mph in 3.1 seconds, with an electronically limited top speed of 155mph. Impressive, right? But even with all this power and speed, what if you don’t know how to …
Dennis Yu reveals the 12 worst Facebook marketing tips
Our CTO Dennis Yu had a few takes on the top Facebook marketing mistakes Let me know how many of these ring true for you. 1. It’s not possible to measure Facebook ROI If you have a conversion pixel, lead capture form, or any other form of sales tracking, then you can hold your Facebook marketing, organic or paid, accountable. What’s not …
How to keep projects rolling by using the 9 triangles framework.
What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them. We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from …
SFIMA and Miami friends: are you coming this Friday, 4/10?
We were at Facebook’s headquarters just last week. This is the Instagram Gravity Room, where the items are bolted to the wall. Snap your picture and then rotate it, so it looks like you’re standing on the ceiling or flying off the wall. But more importantly, we have new insights and techniques to share from spending a few days with …
How Google Tag Manager makes life easier for both web developers and marketers
Ever tried building a campaign, and needed tracking tags placed on all of your websites, but your web developer wasn’t exactly responsive? Do you want to be able to update your analytics code, or rotate a tracking pixel out for a new campaign without relying on one person to install the tracking info? We certainly did, so we integrated Google …
How to become the “go to” person in your industry
Engaging in speed reading is like that hotdog eating contest every summer at Coney Island. Do you really want to train yourself to eat 50 hot dogs? It’s quantity versus quality– the goal being completion instead of enjoyment. You know those people that boast of being able to read a 400 page book in 27 minutes, claiming they still understood …
Hey Millennials: Get a job!
Young adults face an increasing chasm between the education system and a sustainable income. To better understand the challenges, I’ve been reading “Higher Education in America” by Derek Bok, who was president of Harvard for 20 years. It’s what you expect from someone so scholarly– 479 pages of well-researched critique, presented ever so tactfully. To save you the time, here …