Sylas Smith runs Guarantee Roofing and Fencing, a roofing and fencing company based in Terre Haute, Indiana. Sylas recently reached out to us for help with digital marketing and getting more calls in from his local service area. Guarantee Roofing has a very long history in Terre Haute, serving clients for over 101 years in Western Indiana. They’re perhaps one …
Felicia Gopaul: How She’s Growing Her Financial Authority With the Content Factory
Felicia Gopaul is a Certified Financial Planner® who helps professional women build financial security and independence. She has advised clients for decades, served on the CFP® Board, and produced over 150 podcast episodes to educate and support her community. Her track record speaks volumes, but her online presence hasn’t kept pace with her real-world impact. We met through one of …
Mastering SEO In-House: How Moffitt Services Can Take Control
SEO can be a game-changer for any business, especially for niche industries like fuel delivery, where visibility can directly impact customer acquisition and retention. If you’ve ever wondered how to grow your online presence in a competitive market, you’re not alone. I recently had a video conversation with Landri Clair, the marketing lead at Moffitt Services, a Texas-based fuel distributor, …
Personal Injury Firm Kreizer Law’s SEO Emergency: A Comprehensive Strategy
David and Dawn Kreizer, owners of the personal injury firm Kreizer Law, were in the midst of an SEO crisis. Despite investing in traditional SEO strategies, they haven’t seen the results they desperately need. With limited time to tackle these issues themselves, it’s clear they require a specialized team to take control of their SEO and online visibility challenges. Kreizer …
How Frosty’s HVAC Can Get More Qualified Calls in Farmers Branch
Frosty’s HVAC is an HVAC company based in Farmers Branch, TX right outside of Dallas. When Frosty’s first approached us, they were struggling with getting more calls in the door and had just paid a website designer to build their new site. While visiting another client in Indiana, Dennis and myself got on an hour call with the founder Omar …
How to Do MAA (Metrics, Analysis, Action) Like a Pro
As a project manager, virtual assistant, or agency owner, you should always be looking to improve your work and your client’s results. Luckily, there’s a simple blueprint to follow which guarantees success with enough iterations. Not only that – but you can use the same blueprint for personal efficiency and decision making as a part of our 9 triangles framework. …
The Truth About SEO: What Marketing Companies Don’t Want Plumbers to Know
Marketing is the lifeblood of any local service provider. It drives growth and keeps your phone ringing. But are marketing companies honest about their services? Often, when they talk, they don’t give you the full picture. Roger Wakefield, the owner of Texas Green Plumbing, invested $47,000 in marketing firms, expecting his phone to ring off the hook. Instead, it went …
Boosting Local SEO for Home Care Providers: Insights from A Place At Home
Home care service providers often afraid to touch their own marketing and instead pay high fees to agencies that don’t deliver real results. A Place At Home offers compassionate in-home care assistance for seniors. Stacey Eisenberg runs the North Austin franchise , and the franchisees are unhappy with their marketing company and the recent changes made to their website. In …
Why We Don’t Use the Word Testimonial Anymore
People will pay to hear a story, but who pays to hear testimonials? When you label something a “testimonial,” you instantly lose trust. The moment you ask someone for a testimonial, you miss the chance to tell a real story. Instead of having an SEO expert say, “Dennis is great at SEO,” I ask him to share how I helped …
How a Google Ads ‘Expert’ Ruined Xhesika Ruzsa’s Business
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …
What Power Washing Companies Don’t Know About SEO: Insights from Mr. Clean Power Washing, LLC’s SEO Audit
I was on a call with my friend Star Smith, owner of Mr. Clean Power Washing, LLC, in Baltimore, MD. She mentioned that she wants to redirect her budget toward strategies that genuinely generate leads. She also wants her website to truly reflect her business and the hard work she puts in every day. Demystifying SEO: What Matters for Your …
How Taylor Moore Transformed a Family Business with Technology
Taylor Moore is the owner of E.T. Moore Manufacturing, Inc. From the company’s accidental beginnings to its embrace of modern technology, his journey highlights the evolution of reclaimed and antique lumber, historical restorations, and the digital shift that has transformed the business. Before the digital era, E.T. Moore Manufacturing, Inc. relied on traditional methods such as word of mouth, the …