google reviews

What Does It Take to Earn Over 250 Glowing Google Reviews as a Small Business?

For Salvatore Sciorta, owner of Plumbing Pros LLC., it’s not just about fixing pipes—it’s about building trust, delivering quality, and connecting with customers on a personal level. Each of his 250 reviews tells a story of hard work and happy customers, showing why his business stands out. His approach to business demonstrates how authenticity and effort can transform customer feedback …

growth

How To Unlock the Power of Organic Growth for B2C Businesses

In today’s competitive marketplace, businesses are constantly seeking ways to expand their reach, engage with their audience, and convert leads into loyal customers. While paid advertising can yield quick results, it’s organic growth that truly builds a sustainable foundation for success. For B2C businesses, including personal injury law firms like MacGillis Wiemer, focusing on organic strategies ensures long-term visibility and …

How to Cancel Office Hours Subscriptions

As part of our team, you may occasionally be asked to assist clients in managing their Office Hours subscription. This program, which provides exclusive access to Dennis Yu—a leading expert in Facebook Ads with over $1 billion in ad spend experience—offers valuable guidance and resources for $297 per month. However, retainer clients receive Office Hours at no additional charge. For …

What’s Your “Why” In Business?

Understanding the “why” behind your business is not just about knowing the reasons for its existence; it’s about connecting with its core purpose, which influences every decision and strategy. Even if you’re just after the money, having a solid purpose for your business makes it easier since there’s a common goal to rally and put the full force of the …

Google Business Profile (GBP) Checklist For Local Service Businesses

A well-optimized Google Business Profile (GBP or GMB) is a cornerstone of local SEO, driving traffic, boosting visibility, and generating qualified calls in your service area.  For local service businesses that qualify for LSA, a well structured GBP can be the difference between keeping the phone buzzing. Below is a detailed checklist of the best practices for setting up and …

personal branding strategy

The Killer Marketing Sequence to Lock Down Your Personal Branding on Social Media

Devon Hennig, former VP of Demand Generation at Vendasta, summarized our marketing strategy eloquently at VendastaCon: The Local Marketing Conference of 2018. He emphasized that personal branding is no longer optional—it’s essential in today’s digital marketing landscape. Whether you’re looking to grow your local service business, advance your career, or establish yourself as a thought leader, cultivating a strong personal …

7 Authentic Ways To Elevate Personal Injury Law Marketing

Marketers, it’s time to disrupt the norm. In a field as competitive as personal injury law, especially in cities like Milwaukee, Wisconsin, standing out isn’t just about running ads or having a flashy website. It’s about establishing EEAT: Expertise, Experience, Authority, and Trustworthiness. These pillars don’t just elevate your client’s firm—they dominate the local market. Let’s unpack how you, as …

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How to Win in Digital Marketing Without Being a Superstar

Most people think you need to be a superstar to thrive in digital marketing, but that’s not true.  In this chat with Dustin Riechmann of 7-Figure Leap, we’ll show you how leveraging the power and connections of others can help you win, even if you’re just starting. Leveraging Mentorship and Dollar-a-Day Advertising for Success Early in my career, I learned …

How to Find a Personal Injury Lawyer Who Will Truly Take Care of You

Accidents are life-changing events that can leave you overwhelmed, in pain, and wondering where to turn. If you’ve been injured in Wisconsin, finding a personal injury lawyer who will genuinely advocate for you is one of the most important steps toward recovery. However, not all law firms are created equal. While many boast impressive results, few deliver the empathy and …

results case

How Personal Injury Firms Can Leverage Results to Drive Marketing

In the world of personal injury law, reputation is everything. Potential clients need to feel confident that their attorney has the skill, expertise, and proven success to fight for their rights. For firms like MacGillis Wiemer, LLC, whose team has a demonstrated history of obtaining favorable results for clients, effectively showcasing these successes is a critical part of the firm’s …