For months, Katalyst, now acquired by Brendan Kennedy, has failed to honor its commitment to a paying customer. What started as a straightforward replacement request spiraled into ignored emails, broken promises, and mounting frustration. The case of Order #15881, placed by Michael Maryash, highlights how a once-promising fitness company became a cautionary tale in customer service and why Kennedy’s takeover …
The Public Record on Benson J. Fischer: What Multiple Courts Have Already Said
TL;DR: Court records—spanning a six-figure sanctions order, credibility findings, and a bankruptcy case riddled with adverse rulings—show a long pattern in which judges concluded Benson J. Fischer engaged in bad-faith litigation tactics, fabricated or unreliable evidence, and maneuvers to hinder creditors. Those findings matter to anyone weighing his claims in current cases. Important: This post summarizes public court documents and …
Content Strategy That Drives Sales for Local Businesses — Marketing Mechanic Episode 3
Content feeds your entity with proof. Every video, blog post, and testimonial should reinforce who you are, where you work, and what you do. This is the Content Factory approach to local service marketing.
How to Access Rank Math Pro in WordPress
Rank Math Pro is one of the most powerful SEO plugins available for WordPress. We provide Rank Math Pro to all clients under our enterprise license, along with many other premium tools. This means you don’t have to purchase or manage these licenses yourself; we cover it. The impact of this curated suite of tools is straightforward: This guide will …
ZivZo’s TRO: Lawfare as Spectacle — How Fischer & Schimel Are Trying to Silence Criticism (And How You Can Fight Back)
Update (Oct. 3, 2025) – The peace order described below has been dismissed because the petitioner failed to appear. See the proof in the court docket below and read my latest post here: Peace Order Dism For a comprehensive archive of Benson J. Fischer’s lawsuits, court records, and forensic audits, see Benson-Fischer.com. issed: Another Lawfare Loss for Benson Fisher & …
Creating and Managing Tasks in Basecamp
At BlitzMetrics, we live by this rule: if it’s not in Basecamp, it didn’t happen. That’s especially true for tasks. Basecamp is where we track what needs to get done, who’s doing it, and when it’s due. If you skip Basecamp, tasks get lost, deadlines slip, and accountability disappears. This guide explains how to create, manage, and complete tasks (or …
How We Build a Personal Brand Website
Your personal brand website is more important than your LinkedIn profile or your resume. When someone Googles your name before they hire you, invest in you, or partner with you, what shows up matters. And if you don’t have a website that you control, you’re leaving that entirely to chance. We’ve built a system that lets anyone get a personal …
Entity SEO: How Google and AI Actually Decide Who Gets Recommended
If AI can’t find verified proof that you exist, you’re invisible — no matter how much content you publish. That’s what I told Darby Rollins when he invited me onto his Gen AI University Podcast to talk about what’s actually working with AI and SEO today. I’ve known Darby since we both spoke at the Ad World Conference in 2021. …
The Secret Behind Local SEO: The Geo-Vertical Grid — Marketing Mechanic Episode 2
SEO is about relationships, not keywords. The geo-vertical grid connects your business to your industry and geography, creating signals Google cannot ignore. This is how you build durable local rankings.
Why Final Project Photos in Google Reviews Are a Game-Changer
When it comes to building trust online, nothing speaks louder than real customer experiences. Reviews already play a vital role in helping potential clients decide who to work with—but when customers go a step further and include photos of the finished project, the impact multiplies. These images don’t just show off your work; they become powerful proof that your company …
Why Financing Options Are the Ultimate Growth Tool for Roofing Companies
When it comes to replacing a roof, one of the biggest challenges homeowners face is the cost. A new roof is a significant investment, and many customers delay the project simply because they can’t afford the upfront expense. This is where financing options become a game-changer. By partnering with financial institutions to offer loans or payment plans, roofing companies can …
The Framework Behind The Marketing Mechanic: How It All Fits Together
Welcome to the Marketing Mechanic — the complete video series where I, Dennis Yu, break down the exact framework we use to help local service businesses grow through Google, Facebook ads, and AI. With over 26 episodes and counting (a new whiteboard video drops every Thursday morning on my YouTube channel), this series has become the go-to resource for contractors, …