Ethan is our custom GPT-powered assistant designed to search, analyze, and compile positive mentions from across the web. Whether you’re a business owner, public figure, or marketing professional, Ethan helps you track and showcase the best things people are saying about you online. If you’re curious about how Ethan works, this page will explain who he is, what he does, …
Meet Stephanie: Our Ops Assistant
Stephanie is our custom GPT-powered operations assistant, built to streamline workflows, improve communication, and ensure consistency across BlitzMetrics’ operational processes within the Content Factory. Whether you’re a team member managing client projects, handling invoicing, or onboarding new specialists, this page explains who Stephanie is, what she does, and how to use her effectively. Who Is Stephanie? Stephanie is one of …
What It Means to Be an A-Player at BlitzMetrics
We’ve been hiring a lot of people recently, and I want to share some thoughts on what it truly means to screen for A Players. Many applicants claim they are a “10 out of 10″—absolutely amazing at what they do. They’re not. Only about 10% of applicants are worth hiring, and only about 20% of those we do hire show …
The 17-Year-Old Dunker Who Built a Successful Brand: Dylan Haugen’s Winning Formula
What’s holding you back from building a personal brand you’re proud of? Maybe you’re waiting for the perfect moment, or maybe you’re worried you don’t have the right skills. In this episode of Coach Yu Show, I interviewed Dylan Haugen, a 17-year-old professional dunker, podcast host, and personal branding expert who started from scratch and turned his passion into a …
How To Unlock, Claim, and Merge Google Knowledge Panels
The Google Knowledge Panel is the closest thing to a verified badge that Google hands out. When someone types your name into the search box, this little rectangle decides whether you look like a legitimate human being… or a vague rumor the internet hasn’t quite figured out yet. When you’ve got a proper Google Knowledge Panel, your name, photo, company, …
Why “Good” Isn’t Enough: How We Screen for A-Players in Content Marketing
We help local service businesses—plumbers, HVAC technicians, landscapers, electricians, and more—rank on Google and generate leads and qualified calls in their service area. A key part of this strategy is repurposing video content into high-quality articles using our proven guidelines that follow our Content Factory process. To help us do this, we need A Players able to follow basic instructions …
How James Stikeleather at Endure Concrete Coatings Can Generate More Quality Calls in North Carolina
Cory Parks of HydroHelp911 reached out to us a week ago asking if we could give a quick audit for a different company in the same local service area. This business is Endure Concrete Coatings run by James Stikeleather, a concrete coating company based outside Charlotte, NC who’s looking to expand their SEO potential and generate more qualified calls for …
How Exterior Companies Can Use Content Marketing to Dominate Their Local Market
Introduction Many exterior home service businesses rely on word-of-mouth, paid ads, or direct mail to generate leads. While these tactics work, content marketing is a game-changer that many contractors overlook. At Infinity Exteriors, we’ve leveraged content marketing to establish trust, rank higher on Google, and convert more leads—without solely relying on paid advertising. If you’re not using content marketing effectively, …
A Few Days in Miami with Dennis Yu – Learning, Meetings, and “Meatings”
Spending a few days in the Miami–Fort Lauderdale area with Dennis Yu was an incredible experience. From meeting clients and mentees to conducting interviews and making content on the fly, every moment was a learning opportunity.
Unlocking Podcast Success: Secrets to Growing Your Personal Brand
Have you ever wondered how a simple podcast could turn into a local marketing powerhouse? In Danny Leibrandt’s podcast, The Local Marketing Secrets, recorded in front of the Great Pyramids of Egypt, we discuss practical approaches to creating a podcast that attracts attention, delivers real value, builds meaningful relationships, and enhances local authority. Turning One Conversation Into Multiple Pieces of …
The Future of Roofing: Why Homeowners Need to Think Beyond Cost
When it comes to roofing, most homeowners start their search with one big question: “How much is this going to cost me?” While price is important, making it the sole deciding factor can lead to bigger problems down the road. At Infinity Exteriors, we educate homeowners on why long-term value, quality materials, and expert installation should matter just as much—if …
How Integrity and Faith Drive Success in Greg Beebe’s Concrete Coatings Business
How do we build trust and integrity in business when so many in power seem to lack it? On the Coach Yu Show, I interviewed Greg Beebe, founder of Excel Concrete Coatings, to hear his thoughts on maintaining integrity while navigating the challenges of entrepreneurship. Greg shared his belief in respecting leaders who follow through on their promises. He argued …