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Ethan is our custom GPT-powered assistant designed to search, analyze, and compile positive mentions from across the web. Whether you’re a business owner, public figure, or marketing professional, Ethan helps you track and showcase the best things people are saying about you online.
If you’re curious about how Ethan works, this page will explain who he is, what he does, and how you can use him to enhance your online reputation through positive mentions.
Who Is Ethan?
Ethan is an advanced AI tool built to scan social media platforms, news articles, and blogs to identify and categorize positive mentions. He organizes results into a structured report, making it easier to find and catalogue positive mentions and grade them on a scale of 0-30, as well as determine if they are a “why”, “how”, or “what” mention.
What Does Ethan Do?
Ethan streamlines the process of collecting positive mentions by:
Generating a Comprehensive Report – Ethan compiles at least ten high-quality mentions into an easy-to-read report with source links for verification.
Scanning the Web – He searches Twitter, Facebook, LinkedIn, and news sources for positive mentions.
Filtering & Categorizing – Ethan applies sentiment analysis to highlight only favorable references and classifies them into “Why” (awareness), “How” (educational), and “What” (conversion).
Scoring Mentions – Each mention is evaluated based on who said it, where it was published, and how strong the message is, providing an authority score (max 30).
How to Use Ethan:
Simply provide a name and relevant social media accounts.
For example, if you’re tracking your own positive mentions or those of a client, Ethan will:
- Conduct a search across public sources
- Categorize and score the top mentions
- Deliver a structured report for you to review and share
You can also request refinements, such as focusing on specific platforms or industries, to ensure the most relevant results.
If I ask for positive mentions of Sam DeMaio, owner of Showcase Remodels, he’ll be able to search, categorize, and deliver a report and authority score.
Ethan’s Role in Positive Mention Management
Ethan is just one part of collecting content for our 4 stage Content Factory process. Alongside tools like review monitoring and content amplification, he helps ensure that the best mentions are highlighted and put to good use.
You can also use our other GPT tools like:
Parker Nathans
Parker Nathans is an entrepreneur and founder of Analytic Aim, a digital marketing agency specializing in getting more calls booked for local service businesses.
Parker has been in the digital marketing space for over a decade. In partnership with BlitzMetrics and Dennis Yu, Parker wants to make sure every local service business gets more quality calls in their service area.