by /
The Alex Makowski pack was the example. The follow-up was “do this for 30.” Ninety-plus days later the example was still a one-off. We made the inventory findable, wired a weekly harvest, and shipped the first quote-card batch live.
34rows in the canonical sheet
8new named articles
0invented quotes
The assignment
Basecamp todo 9899830807 in Local Service Spotlight Content: Repurposing, list “Repurposing videos | May 2026.” Muzamil added it May 17. Dennis’s May 18 comment is the spec that sat: overlay the mention on the image, do it for 30 high-powered mentions, document them as an article, do not waste the Grant coaching, teach by demonstrated example so agents can do it for clients.
What we found
- No Dennis-owned positive-mentions spreadsheet a teammate could find in Drive. Podcast tracker ≠ mentions. 2023 “content library” stub ≠ mentions.
- Public walls already had dozens of real quotes. They were a museum, not a queue.
- Scheduled mention hunting for Dennis did not exist. SERP monitor watches attacks. Harvester skill exists in packs but wrote nowhere canonical.
- Forbes/Adweek/CNN rows in older scoring pages had no live URLs. We refused to mint quotes for those logos.
What we changed
| Piece | Where |
|---|---|
| Canonical inventory | Google Sheet + local CSV in Positive-Mentions-Factory/ |
| Public documentation article | /high-powered-positive-mentions/ |
| Quote-card articles | Eight named lighthouse pages, featured image = overlay |
| Weekly harvest job | Scheduled/dennis-yu-positive-mentions-harvest/SKILL.md |
Decision: one person (this agent) owned the inventory file. Articles consume rows; they do not fork a second list. Status values are machine-readable: MUZAMIL_EXAMPLE, SHIP_THIS_RUN, ON_HUB, STILL_OPEN.
Verification
Live URLs were fetched cache-busted after publish. Gmail SENT was not used as proof of Basecamp. The sheet URL is in the Basecamp comment on the same todo.
Count the cost
| Line item | This run | Leaving it as a one-off |
|---|---|---|
| Find the sheet, prove it is missing, seed real rows | One Cursor session | Dennis repeats the Grant lecture |
| Eight quote-card articles + hub + meta | 30 more one-off Facebook posts with no queue | |
| Weekly harvest skill so new alerts land in the sheet | Another nine-month decay like the 2025 international clippings |
Built Aug 18, 2026, per the meta article prompt. Related: collection SOP · Content Factory · Alex Makowski pack.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.