Start here Canonical page for every new team member. The same mistakes, in one place, before the access list. New Team Member → It was 2 AM in Los Angeles. Leo Pohlmann and I had spent the entire day at Six Flags Magic Mountain, rode twenty-some rides until we nearly threw up, left the park at 10 PM, and then …
The Skill Pack Pages That Linked to Nothing
Two published pack pages had zero outbound links for weeks inside green daily reports. How we audited the link graph, named the missing rung, and wrote the check.
Persistent Agents: Why a Skill Pack Does No Work
A skill is a document. It does no work until a job runs it on a schedule, checks its own output, and keeps its files. How we build persistent agents.
Your AI Skills Aren’t Agents– Here’s the Difference
Most people I talk to are using Claude like a genie. You rub the lamp, it comes out, it grants the wish, and then it disappears back into the bottle. Next time you need something, you start over from nothing. That’s a skill. It isn’t an agent. Just because you have a prompt that produces an incredible result does not …
The Role of Web Support at Local Service Spotlight
How Local Service Spotlight web support verifies site changes, lead paths, tracking, publishing access, and recovery across supported architectures.
The Role of Operations at Local Service Spotlight
Operations is the connective tissue of Local Service Spotlight. It is the team that keeps work moving, catches the things that would otherwise fall through the cracks, and makes sure founders, specialists, and clients only ever have to touch a task once. If Marketing is the engine and the Content Factory is the assembly line, Operations is the floor manager …
A Skill Nobody Calls Is Worse Than No Skill
Last week my own weekly audit caught me red-handed. I’d built a beautiful machine and then ignored it. The machine is an audit engine. You feed it a business, it collects the data on cheap deterministic scripts, drafts the writeup on a cheap model, and reserves the expensive model for the one thing that needs real judgment — the honest …
Six articles Google never saw — and the audit that couldn’t see them either
Six of sixteen published articles were never indexed, and our own Search Console coverage audit was structurally incapable of catching it. The root cause analysis, the fleet-wide numbers, and the fix.
A Skill Is a Function. An Agent Is a Person.
A skill is a stateless recipe. An agent is that recipe plus memory, a schedule, keys and a written record. Here is the difference, the six-department org chart we arrange agents into, and the 38 scheduled jobs running on our own board this week.
What a July 2026 Hosting Incident Taught Us About Platform Drift
July 2026 incident review: three legacy managed sites crashed while self-managed sites drifted. The provider facts are historical; current placement policy is based on a recorded functional baseline.
A Search Console Email Said 3 Problems. We Found 720 — And Three Hacked Client Sites.
One archivable Google Search Console notice about 3 non-critical video schema warnings turned into 720 broken VideoObjects across two properties and an active Googlebot-cloaking compromise on three client sites. What we found, how we fixed it at the output layer, and the two questions every site monitor should ask.
The Video Description Playbook: 10 Blocks We Put on Every Video
The repeatable system we use to write every YouTube description — 10 blocks, same order, with the one CTA that changes per channel. Built for our editors and the AI agents that draft them.