content factory dennis stage

How We Rebuilt the BlitzMetrics Homepage After Ten Years

Dennis asked for four things on the BlitzMetrics homepage: real photos of the young adults building agencies, the actual Content Factory and Dollar-a-Day diagrams, a clear path for every visitor, and no more promotion of High Rise Influence. The homepage shipped first. Then came the harder discovery: 84 BlitzMetrics articles and 18 Local Service Spotlight articles were quietly depending on …

dumpster spotlight launch cover

How We Launched Dumpster Spotlight in One Day — for a $10.69 Domain

On January 1st I sent our team an email with the subject line “For LSS– another LIGHTHOUSE, this time in dumpster rentals.” On July 1st I boomeranged it back to the top of my own inbox with one line: “Build out DumpsterSpotlight.com on Friday.” The agent built it Friday and the site went live minutes after midnight. Here’s the receipt. …

Why We Put Young Adults on Stage and How We Prepare Them

People ask me all the time how I’m not nervous speaking on stage. It’s because I’m focused on elevating the good people in our community, instead of thinking about my hair, how I sound, or what people think of me. When you’re in a state of gratitude, fear is impossible. And that’s exactly why we put young adults on stage– …