Someone recently showed me they built 12 automations in Claude Cowork in just 3 days. That’s the desktop app with scheduled tasks and soon full dispatch control. It made me think — what are the scheduled tasks that every agency owner running our systems should be building? If you’ve followed me at all, you know I believe the agency game …
How We Audited and Fixed Paul Ryazanov’s Personal Brand Website Using Claude in Chrome
We used Claude in Chrome to crawl 60+ pages on paulryazanov.com, found 5 bugs and 4 broken URLs, and fixed everything in one session — no developer needed. Here is the full audit process, fix list, and time comparison.
How My AI Agents Document and Improve Themselves (Meta Articles & Definitive Articles)
I’ve been collecting SOPs for 25 years. Over a thousand of them. Every task in digital marketing, from setting up a Google Tag Manager container to auditing Facebook ads to building a personal brand website, I’ve documented how to do it step by step. But here’s what changed everything. I figured out how to make AI agents not just execute …
SEO Audit: How 6,000 Templated Pages Are Killing This Roofing Company’s Google Rankings
SEO Audit: How 6,000 Templated Pages Are Killing This Roofing Company’s Google Rankings A real audit of infinityroofing.com using Ahrefs data, live site analysis, and Google’s Quality Rater Guidelines BlitzMetrics · March 27, 2026 · 15 min read Why We’re Publishing This We do these audits all the time at BlitzMetrics. Most companies have no idea their SEO agency is …
SEO Audit: How a National Roofing Company Built 150+ Fake City Pages — and Lost 43% of Its Traffic
SEO Audit: How a National Roofing Company Built 150+ Fake City Pages—and Lost 43% of Its Traffic A real audit using Ahrefs data, live site analysis, and Google’s Quality Rater Guidelines BlitzMetrics · March 27, 2026 · 12 min read Why We’re Publishing This Most SEO agencies send monthly reports full of keyword rankings that look impressive but don’t connect …
How We Tuned Up Ethan Van De Hey’s Personal Brand Site
Ethan Van De Hey is the digital marketing manager at Infinity Exteriors in Appleton, Wisconsin, and the host of the Encourage Mindset Podcast. His personal brand site at ethanvandehey.com was built entirely by a Claude AI agent — from the initial Elementor page designs to 65 published articles repurposed from his YouTube podcast episodes to site-wide CSS refinements. This article …
Why Cross-Linking Your Multi-Location Website Won’t Work Without Real Proof
My buddy Ethan Van De Hey over at Infinity Exteriors in Wisconsin asked me a great question: should home service companies with multiple locations for roofing, pest control, HVAC, and other services cross-link their websites to each other? I’m going to give you a logical, rational answer that is probably not what most SEO people would say. For context, I …
The SEO Tree for NaiL AI: How George Paladichuk Is Building Topic Authority in AI-Powered Roofing
George Paladichuk has 32 YouTube videos, 14 podcast episodes, and an AI product roofers actually use. Here is the full SEO Tree we built for NaiL AI — mapping every piece of content into a hierarchy that search engines and AI agents can crawl, connect, and cite.
How Stasiu Sliva of S&C Digital Is Building AI Agents In-House
I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …
How We Repurpose a Marketing Mechanic Episode Into a Definitive Article
Every Thursday at 11 AM Eastern, we drop a new episode of the Marketing Mechanic on YouTube. I stand at a whiteboard, draw frameworks, tell stories from real businesses, and walk through the strategy step by step. But a YouTube video lives inside a walled garden. Google can’t fully index what’s said and drawn in a video the way it …
How to Build a Media Appearance Inventory That Strengthens Your EEAT
Every podcast interview, YouTube appearance, and conference talk you do creates a trust signal — but only if Google can find it. Most experts have dozens or even hundreds of media appearances scattered across podcast platforms, YouTube channels, and event sites with no central record tying them together. That means all that authority evidence is invisible to search engines and …
How We Built NathanielStevens.com: A Personal Brand Website in Under 4 Hours Using AI
Building a professional personal brand website used to take weeks. Here’s how we built NathanielStevens.com following our personal brand guidelines in a fraction of the time — and what we learned along the way that you can apply to your own personal brand site. Whether you’re an entrepreneur, executive, or professional looking to establish your digital presence, this step-by-step guide …