The Master Prompt for a 20-Page Founder Business Audit

This is the one prompt we use to produce a 20-page founder business audit: a visual, cited report on a founder and their company that shows their best proof, the gap between what they sell and what a stranger can verify, and the easy wins their team or agents can do this week. Copy it, fill in the brackets, and paste it into whichever AI you use.

Who this is for

Use it when you want to give a founder real value before asking for anything: a friend you just met at a conference, a prospect before a strategy call, a partner’s client, or yourself. The report earns the next conversation because it shows you understand their goal, found their strongest proof, and did the work to make it obvious.

It is the front door to our maintained method, How We Audit. The prompt tells the AI what to do; the method and the 20-page blueprint behind it say what “pass” means. If the two ever disagree, the method wins.

The master prompt

Fill in the brackets. Leave a bracket as “unknown” if you don’t know it. The prompt tells the AI to label guesses instead of stalling.

You are preparing a 20-page founder business audit for [FOUNDER NAME] of [COMPANY] ([WEBSITE]).
Prepared by: [YOUR NAME] and [PARTNER NAME, if any]. Deliver to: [EMAIL THREAD, PROJECT, OR CHAT].

GOAL
Give [FOUNDER] real value before asking for anything. When they finish page 2, they should feel
understood, see proof they forgot they had, and know the first three things to do this week.

DONE WHEN
A 20-page PDF passes every check in step 5 and is delivered as described in step 6.

1. CONTEXT — use what is here; do not ask me for anything already answered
- Who they are and how I know them: [where we met, what we talked about, why I want to help]
- Their goal for the next 90 days, in their words if possible: [GOAL or "unknown"]
- Who they need to trust them and buy: [BUYER or "unknown"]
- Proof they mentioned: [1–3 results, clients, talks, interviews, videos]
- Handle with care: [anything sensitive, or "none"]
If the founder is with me, let them speak: who they are, what the firm does, where they are
credible, and what success looks like. Treat their words as the brief.
If goal or buyer is unknown, infer it from public evidence, label it INFERRED, and keep going.

2. RESEARCH — inventory everything public
Find and verify: websites, LinkedIn, YouTube, podcasts they hosted or appeared on, speaking,
press, books, awards, reviews, case studies, clients, team members, partners, and every positive
mention. Confirm identity with two independent facts and rule out namesakes. Check what Google,
ChatGPT, Gemini and Perplexity say about them and their company, and whether a Knowledge Panel exists.
Put every item in a sheet: link, date, what it proves, and a score on the 30-point authority scale
(10 Who, 10 Where, 10 What). Label each claim OBSERVED, INFERRED or UNKNOWN. A bio they wrote is
a claim, not independent proof.

3. ANALYSIS — find what is not obvious
- Greatest hits: the 10 strongest pieces of proof, and where each one is buried.
- Network map: people and organizations they are publicly connected to. A photo together is
  not a friendship or an endorsement.
- Proof vs. promise: what they sell versus what a stranger can verify. That gap is the plan.
- Market: SWOT and five-forces view of how they compete.
- The magic berry: the one asset that, amplified, does the most.
- Search and AI: name search, entity consistency, Knowledge Panel state, and whether AI
  recommends them for their buyer's real questions.
- Dollar a Day: proven organic winners worth a $1/day test.
Frame findings as opportunities. Be truthful, not flattering. Nobody should look bad or get in
trouble for reading this report.

4. THE 20-PAGE PDF — built like a magazine, not a wall of AI text
- Page 1: cover with a real photo of the founder, "Prepared by" with headshots, four headline facts.
- Page 2: executive summary — 5 to 8 non-obvious insights, each with its evidence and the action
  it leads to. No biography recap.
- Pages 3–19: goal and buyer; identity and search; scores; greatest hits; network map;
  highest-value assets; offer and funnel; Dollar a Day; targeting; content plan
  (Produce → Process → Post → Promote); topic wheel; entity plan; Knowledge Panel and AI
  visibility; agent plan; 30/60/90-day plan; risks and open questions.
- Page 20: method, sources, and how to check our work.
Every page: one clear takeaway, one real visual (photo, screenshot, chart or diagram), and a
citation beside every fact. Real photos only — no stock art, no AI-generated faces.
Write so a fifth grader could follow it.
Action plan: red/yellow/green by priority. Each item gets an owner, a due date, and how we will
know it is done. Flag easy wins that take 10 minutes or less. Mark which an agent can do and
which need a person.
Include a QR code with the printed link https://localservicespotlight.com/install/ so their
agents can install the skills and start on the plan.

5. QA — loop at least twice before saying done
Check: exactly 20 pages; every fact has a citation and every link opens; page 1 stands alone;
no placeholder text; every page has a real visual; the QR scans to the install page; no private
phone numbers, emails or addresses appear. Fix every failure and re-check. List any check you
could not run as UNTESTED — never as passed.

6. DELIVER
Reply on the existing thread with the PDF attached and a three-sentence note: the strongest
finding, the first easy win, and the one decision we need from them. Then write a short
meta article on what you did and what to do better next time, and set a follow-up for
four business days later.

Read the audit methodInstall the audit skills

Why each part is there

Every line in the prompt came from a correction Dennis made while dictating audits to agents. A request only made it in if the earlier reports were worse without it.

How to fill it in fast

1. Speak it, don’t type it. Dictate the context section right after you meet someone. The details are freshest then. Our dictation study shows why voice briefs carry more useful context than typed ones.
2. Give the goal even if you’re guessing. “Unknown” is fine. A guess the founder can correct is better than a blank.
3. Name one to three pieces of proof. Search engines miss a founder’s best talk or client story more often than you’d think.
4. Say where it goes. The existing email thread, project, or chat. One place, so nobody has to forward anything.

What a finished audit looks like

These published audits were produced with earlier versions of this prompt:

• Hoopin Nate: a creator with a billion views and almost no search presence.
• Ryan White: 3 million followers and zero organic search keywords, with a claims-versus-evidence ledger.
• Garrett McClure: an agency roll-up president whose homepage still had placeholder text.
• George Leith: a well-connected founder’s network mapped into a plan.

Common questions

How we auditInstall the skills

Prompt compiled October 19, 2026 by an AI agent from 61 of Dennis Yu’s dictated audit requests (June–October 2026). It is a starting point for the maintained method at How We Audit, not a separate standard.