by /
This page is a worked example (a leaf). The canonical for how we audit is How we audit.
Ryan White founded Social Revelation, an Instagram-growth agency in Austin, and carries 3 million verified followers on his @ceoryanwhite handle. An AI agent audited his complete footprint — social, web, search, and press — and built a page-by-page proof ledger separating what independent sources confirm from what only his own bios claim. The 15-page report is at the bottom.
3M
verified Instagram followers on @ceoryanwhite
0
organic search keywords across all three of his websites
31/100
Authority Score — the “upside-down pyramid” pattern
Measure the Platform Asymmetry
The 3M Instagram following is real and verified. But the agent found 97% of his audience concentrated on one platform: YouTube 10.1K, TikTok 58.6K (following 8,810 accounts), X 21.2K, LinkedIn 8.8K — where automated posts go out every 3 hours and draw 0–2 reactions. One strong pillar, nothing underneath.
Check the Web Layer
- officialryanwhite.com — DR 20, frozen since November 2023, with broken CTAs on the homepage.
- socialrevelation.co — DR 16, a fresh Lovable rebuild whose case studies name no clients.
- socialrevelation.agency — DR 1.4, still hosting old Kajabi funnels.
- All three sites combined: zero organic keywords, zero search traffic. And “ryan white” itself (24,145 searches/mo) belongs to the late AIDS activist — while the fallback “entrepreneur ryan white” has 0 search volume.
Read the Proof Ledger — Verified vs. Claimed
What independent sources confirm
A real Google Knowledge Panel (“Ryan Thomas White,” Wikidata Q96096569 — the only person in the DealCon orbit who has one, though it cites zero references), a 2018 EOFire interview, and a 2025 Credit Suite interview.
What needs receipts
Forbes association = Forbes Agency Council, a paid membership that ended December 2023. Inc. = a directory listing. “Investor” = a self-listed Crunchbase entry. The 2-Comma Club award (November 2023) is self-attested. None of these are disqualifying — they’re simply claims awaiting evidence, and the audit marks each one.
This verify-before-vouch discipline is the same standard we applied to Dr. Terry Shintani’s audit: Google’s Knowledge Graph and AI assistants reward citations, not bios.
See What the Fix Looks Like
The asset is real: 3M followers and a working agency. The plan in the PDF rebuilds the missing layers — an entity home that actually ranks, named case studies, platform diversification, and Wikidata references for the Knowledge Panel he already owns — so the proof catches up to the audience.
This is the same process behind every personal brand we build and document — see the definitive guide to AI-powered personal brand websites and how we build and maintain the agents themselves. The entry point for your own name is Spotlight Core at $99/month.
GO DEEPER: HOW THIS FITS THE BLITZMETRICS SYSTEM
• The Quick Audit: how we audit any business
• MAA (Metrics, Analysis, Action): the framework behind every audit
• The SEO Tree: how all our content connects
• Entity Linking: the decision tree for every link
• Knowledge Panels: getting Google to recognize you
• Every digital audit Dennis Yu has done
THE DELIVERABLE
Read the 15-page Ryan White audit
Including page 6: the full claims-vs-evidence Proof Ledger, the Authority Score rubric, and the rebuild plan.
Audit produced June 10, 2026 by an AI agent supervised by Dennis Yu. Facts verified against live platform data at audit time.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.