We were at Facebook’s headquarters just last week. This is the Instagram Gravity Room, where the items are bolted to the wall. Snap your picture and then rotate it, so it looks like you’re standing on the ceiling or flying off the wall. But more importantly, we have new insights and techniques to share from spending a few days with …
How Google Tag Manager makes life easier for both web developers and marketers
Ever tried building a campaign, and needed tracking tags placed on all of your websites, but your web developer wasn’t exactly responsive? Do you want to be able to update your analytics code, or rotate a tracking pixel out for a new campaign without relying on one person to install the tracking info? We certainly did, so we integrated Google …
How to become the “go to” person in your industry
Engaging in speed reading is like that hotdog eating contest every summer at Coney Island. Do you really want to train yourself to eat 50 hot dogs? It’s quantity versus quality– the goal being completion instead of enjoyment. You know those people that boast of being able to read a 400 page book in 27 minutes, claiming they still understood …
Hey Millennials: Get a job!
Young adults face an increasing chasm between the education system and a sustainable income. To better understand the challenges, I’ve been reading “Higher Education in America” by Derek Bok, who was president of Harvard for 20 years. It’s what you expect from someone so scholarly– 479 pages of well-researched critique, presented ever so tactfully. To save you the time, here …
How Do You Become the Most successful lawyer on Facebook? Just ask Jacob Sapochnick.
Jacob has been so successful as a lawyer who happens to also know Facebook marketing, that he’s started to share his techniques with other lawyers. So he created the “Enchanting Lawyer” page. He has 1,789 fans. But more importantly, he has 142 PTAT (people talking about this). We care far more about engagement than fan count. Like we saw in …
6 Life Changing Tips You Don’t Learn in School
Today’s education system encourages students to learn and study for the next big standardized test. However, what they don’t always teach is the knowledge to prepare us for the ultimate “big test”. The test of surviving in the “real world”. We interviewed Tim McDonald, Director of Community at the Huffington Post. He believes your knowledge should contribute to society and positively …
Facebook apps still drive results if you run ads to boost them
Meet Amanda Brazel, a social media consultant who is promoting her new Instagram training course. She’s promoting the course on her Facebook page via a couple tabs, amplified with ads. These drove 14 sign-ups to the free group. Depending on what products/services you offer, calculate what a lead or new customer is worth to you. 2,477 fans is decent for …
5 reasons I defriend people on Facebook.
Ever get the itch to drop in on old friends on Facebook? Have you searched for a person you swore you were friends with then discover you’re not? How do people choose their friends on Facebook? Sometimes it’s pure interest in someone’s images, or they are a celebrity in their industry, or you actually know who they are- a mixture of …
How does a marshmallow and dried spaghetti relate to social media?
We wanted to know what happens when you take several professionals who are leaders in their fields and ask them to make a free standing structures out of spaghetti and a marshmallow? Here are the rules: You get 20 sticks of dried spaghetti, 1 yard of string, 1 yard of tape and one marshmallow. The goal is …
Obsessed with conversion optimization? Salivate at Facebook’s new pixel and pixel tool!
Looking to track button clicks, fire a 1×1 image pixel on events, or have multiple conversion pixels on a page? Today you can do this with Facebook’s updated conversion pixel. You don’t have to update your existing pixels. They will continue to work. In short: Many under the hood performance tweaks Supports using multiple pixels and Conversion events per page …
Get 100 dollars Twitter ad credit from answering 5 questions.
Facebook has always been our choice for advertising with it’s robust platform. However, Twitter has recently started ramping up their efforts to attract advertisers. Where as Facebook reduced the amount of ad types by combining them together, Twitter announced last month that they’re working on 15 different ad types. If you’ve been curious about advertising on Twitter but didn’t have …
Jon Acuff’s Social media secret has been revealed
During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed. Why during this specific event you may ask? Because he believes in Infusionsoft just like we do! What was the secret you might ask? “It’s about the People!” When using Facebook, the people are the most important part! Such a simple phrase yet …